A Comprehensive Dotcom Secrets Review – Audiobook Dotcom Secrets
Welcome to my review of Dotcom Secrets – Audiobook Dotcom Secrets
DotCom Secrets is a thorough crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his own multimillion-dollar companies online as well as his experience aiding countless other people build effective business.
If you have actually spent any quantity of time in the world of web marketing, then you’ve most likely become aware of Russell before. He’s authored a few books already as well as has actually developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you intend to achieve success selling online, you ought to absolutely check out ClickFunnels. They make it very easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has lots of real, actionable steps for building as well as growing any type of business online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the abovementioned facts concerning consumer habits and the general direction of advertising and marketing and commerce, understanding and also grasping selling in the digital space has become important.
Firms that intend to make it through, grow, as well as flourish currently and right into the future must understand exactly how to reach and also market to individuals over the internet.
It’s that basic.
Just because the sale occurs in digital space, or at least partly in digital space, doesn’t indicate you are required to reassess every little thing you know about sales and also selling. A number of the tried and true sales concepts that have actually been made use of since organisations initially existed are still being used effectively, however they are being incorporated as well as intermixed to optimum impact for the digital frontier.
From crossover sales to selling on the internet one-for-one, there are numerous one-of-a-kind tools, techniques, and also methods specific to the online landscape that improve basic sales concepts.
This mix of the old and also the brand-new is at the foundation of what makes up internet marketing as we know it today, and it is the focus of Russell Brunson’s DotCom Secrets.
If you intend to achieve success online, you need to know what these methods are and just how to use them.
Russell Brunson didn’t invent the majority of the techniques as well as strategies in the book, nor does he declare to. You can locate informational products that likewise describe most of the subjects he presents in DotCom Secrets.
None of these various other products, however, present the info in such an easy-to-follow layout as DotCom Secrets. In a lot of cases they likewise do not take such a holistic approach.
In DotCom Secrets, Brunson links all the small details that make up a successful on-line firm, while likewise seeing to it the visitor never forgets the big picture: exponential business growth.
Not only does he break down just how present companies successfully market and sell their items online, he supplies a detailed blueprint for you to duplicate it within your own business. It has been my experience that this is the area where lots of comparable guides most importantly fall short. They focus on theory and fail on actionable info.
In other words, if you wish to find out just how to sell online– be it physical products, electronic items, training, or in-person solutions– you simply HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders and also Funnels
To start the book Russell presents you to the concept of the value ladder. This is a visual mapping of all the products/services you can offer to your dream customer, in ascending order of price.
Preferably, you would love to sell individuals your finest, most pricey product right? However it’s unlikely a person would buy that from you if they really did not recognize who you were yet.
With a value ladder, you can provide something to individuals at a lower price point, where they are a lot more going to pull out their wallets.
After that once you show the value you can actually provide, you’ll get a specific portion of purchasers climbing your ladder to buy your more pricey, but more value-packed items.
Russell after that presents the principle of a sales funnel. This is the online process you require to setup to have consumers rise the degrees of your value ladder.
This is just a fast intro as rest of the book enters into even more information about the approach and psychology for building out your sales funnels.
Section 2: Your Communication Funnel
The next section is everything about connecting with your audience.
First, Russell talks about producing an Attractive Character.
This is all about developing an online character that will certainly draw in individuals to you and help you build a following.. These are your loyal fans that will be the ones to rush out to purchase your items.
There are 4 aspects you need for an attractive character:
- Having a backstory
- The ability to talk in parables
- Being able to share your character defects
- Is a polarizing figure
Russell explains about each and also shares several instances to assist you to understand what he suggests.
The 2nd half of the chapter explains two of one of the most effective email marketing techniques for keeping your list engaged.
The first is called the Soap Opera Sequence. Its purpose is to aid you bond your brand-new leads with your attractive character. The crucial suggestion behind this series is to keep each e-mail flexible and entertaining.
By doing this your subscribers will certainly WANT to open up every one of your e-mails.
Russell shares one of the 5 email soap opera sequences that he uses, as well as he clarifies his thinking behind each email so you can adapt them to your own sequence.
The following email technique is the Daily Seinfeld Sequence. These are the emails you need to be sending to maintain your relationship with your subscribers.
Because if you do not connect with your list on a regular basis, they are going to forget about you and your future advertising efforts will decrease in performance.
What makes the day-to-day Seinfeld e-mails work is that they are enjoyable. So each e-mail is 10% web content and also 90% enjoyment. Start doing this and you will see your open rates, click rates, and conversations significantly be boosted.
Section 3: “Funnelology”
The third section of DotCom Secrets is all about funnel fundamentals as well as the techniques behind an effective funnel.
One of the important factors that Russell stresses below is that you shouldn’t start from scratch when creating a funnel. It’s extremely likely that individuals in your target market have actually currently created effective sales funnels. So take advantage of their experience when developing your very own.
To do this, Russell highlights the 5 components of any effective campaign, as well as he teaches you just how to reverse engineer your competitor’s funnels.
Next, Russell enters into the 7 phases of a funnel.
Below’s a quote from Russell that highlights why you need to recognize each stage:
” The real difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my biggest takeaways in this section was the importance of setting up a pre-frame. To maximize your success, you need to effectively set your visitor’s frame of mind before every action of your sales funnel.
To do this, you will need to recognize your website traffic’s temperature level so you can develop the proper pre-frame bridge.
After that you need to qualify your subscribers, purchasers as well as your VIP buyers (the spendthrifts!).
Understanding (and executing) all these steps will aid you get the value possible from each subscriber, while likewise delivering them optimal value.
The last part of this section, Russell looks at the twenty-three building blocks of a funnel. He compares developing a funnel to playing with a collection of lego blocks.
So producing a funnel for your business is a matter of mixing and also matching the various blocks with each other.
Section 4: Funnels as well as Scripts
Section four is the actual treasure of the book. This is where Russell goes into detail regarding some of his ideal sales funnels.
We learn the psychology he makes use of behind each funnel and exactly how they function. After that, most handy of all, he provides you with fill in the blank themes so you can apply each funnel for your own business.
He likewise reviews the specific rules he utilizes for structuring the excellent One Time Offer (OTO). This is essential because the OTO’s are where you actually make the true profit from your funnel.
The seven funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based upon Russell’s very own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the exact same funnel he utilizes to offer DotCom Secrets (and also ClickFunnels) himself.
It’s kind of amusing. He built a funnel to sell ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is essentially a short promotion for ClickFunnels. As stated earlier, it’s the software application for developing the kinds of sales funnels that Russell has been teaching you in guide.
So … Should I Read It?
If you’ve been interested sufficiently to read this far, then this book is for you.
If you currently are or will certainly in the future be offering things and locating clients/customers from the net (i.e., practically all companies), then the response is a wholehearted YES. Yes, this book is for you. If you read nothing else before you start selling online, read this book.
Russell Brunson’s insight isn’t restricted to living between the covers of DotCom Secrets either.
He additionally offers links to totally free digital sources that assist viewers internalize and also act upon the principles presented in the book.
Packed with extremely consumable graphics, funnel blueprints, sales scripts, and also evergreen techniques, this publication has actually ended up being a (dog-eared) staple of the miniature collection of business books I go on a shelf alongside my desk.
Most importantly, you can obtain a totally free copy (simply pay shipping) directly from Russell Brunson at the link listed below. He’s not going to be giving this book free of charge permanently, so make certain you claim your copy prior to they are all gone– or before he begins charging what this book is truly worth.
It’s worth noting that Brunson isn’t handing out a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the images, and also highlight important passages.
The Bottom Line
The bottom line is that DotCom Secrets is amazing. It is all information and no frills. The writing style is concise as well as structured and the accompanying graphics are very understandable as well as are “engineered for instant recall.”
This book is an useful tool. Advertising and marketing and also sales in digital spaces can appear so overwhelming. There are so many moving pieces and variables that a book like DotCom Secrets that understands the chaos in such a practical way actually stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Audiobook Dotcom Secrets. If you’re interested to get a copy, click here to obtain your free copy.