A Comprehensive Dotcom Secrets Review – Book Review Dotcom Secrets
Welcome to my review of Dotcom Secrets – Book Review Dotcom Secrets
DotCom Secrets is an extensive crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online as well as his experience assisting hundreds of other individuals build effective companies.
If you have actually spent any quantity of time in the world of online marketing, then you have actually possibly come across Russell before. He’s authored a couple of books already as well as has developed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you want to succeed marketing online, you must most definitely look into ClickFunnels. They make it easy to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has plenty of actual, actionable steps for building as well as expanding any business online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the abovementioned facts regarding customer behavior and also the general direction of advertising as well as commerce, understanding and also understanding marketing in the digital space has ended up being important.
Firms that want to make it through, grow, and also thrive currently and also into the future should comprehend just how to reach and also offer to people over the internet.
It’s that simple.
Just because the sale takes place in digital space, or at the very least partly in digital space, does not mean you need to reassess whatever you know about sales and marketing. Much of the tried and true sales principles that have been utilized since businesses initially existed are still being made use of effectively, however they are being incorporated and also intermixed to ideal result for the digital frontier.
From crossover sales to offering on the internet one-for-one, there are numerous special tools, methods, and methods specific to the online landscape that build on fundamental sales ideas.
This mix of the old and the brand-new is at the foundation of what comprises web marketing as we understand it today, and also it is the focus of Russell Brunson’s DotCom Secrets.
If you intend to be successful online, you need to recognize what these strategies are and just how to use them.
Russell Brunson didn’t invent most of the techniques and techniques in the book, neither does he claim to. You can discover informative products that similarly outline most of the topics he presents in DotCom Secrets.
None of these various other products, nonetheless, present the details in such an easy-to-follow format as DotCom Secrets. In many cases they additionally don’t take such a holistic approach.
In DotCom Secrets, Brunson links all the small information that comprise a successful online business, while additionally ensuring the reader never ever forgets the big picture: rapid company growth.
Not just does he break down just how existing companies successfully market and also market their products online, he supplies a detailed blueprint for you to duplicate it within your very own organisation. It has actually been my experience that this is the area where numerous comparable guides most importantly fall short. They concentrate on theory and fail on actionable info.
In short, if you wish to find out just how to market online– be it physical items, digital items, coaching, or in-person solutions– you simply HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders as well as Funnels
To start the book Russell presents you to the idea of the value ladder. This is a visual mapping of all the products/services you can offer to your desired customer, in rising order of price.
Preferably, you would love to offer people your best, most expensive product right? But it’s unlikely somebody would certainly purchase that from you if they really did not know who you were yet.
With a value ladder, you can use something to individuals at a lower price point, where they are a lot more ready to take out their wallets.
After that as soon as you show the value you can really give, you’ll get a particular portion of buyers climbing up your ladder to purchase your more pricey, however more value-packed items.
Russell after that introduces the principle of a sales funnel. This is the online process you need to setup to have consumers rise the degrees of your value ladder.
This is simply a fast introduction as rest of the book enters into more detail regarding the technique and psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The next section is everything about interacting with your target market.
First, Russell talks about creating an Attractive Character.
This is everything about thinking of an online personality that will draw in people to you and also aid you build a following.. These are your loyal fans that will be the ones to rush out to buy your items.
There are 4 aspects you require for an attractive character:
- Having a backstory
- The ability to talk in parables
- Having the ability to share your character imperfections
- Is a polarizing figure
Russell explains about each and shares several instances to aid you to understand what he means.
The second half of the chapter describes two of the most effective email marketing approaches for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its function is to help you bond your brand-new leads with your attractive character. The crucial suggestion behind this series is to keep each email open-ended and amusing.
By doing this your subscribers will intend to open up each of your e-mails.
Russell shares one of the 5 e-mail soap opera sequences that he makes use of, as well as he discusses his thinking behind each e-mail so you can adapt them to your very own series.
The following email technique is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending to preserve your connection with your subscribers.
Because if you do not communicate with your list on a regular basis, they are going to forget about you and your future advertising initiatives will lower in effectiveness.
What makes the daily Seinfeld e-mails work is that they are amusing. So each e-mail is 10% content and also 90% entertainment. Start doing this and you will certainly see your open rates, click rates, as well as conversations dramatically be enhanced.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is everything about funnel basics and also the methods behind a successful funnel.
Among the essential points that Russell stresses below is that you should not start from scratch when developing a funnel. It’s highly most likely that individuals in your target market have already created effective sales funnels. So take advantage of their experience when developing your own.
To do this, Russell highlights the 5 components of any effective campaign, and also he instructs you exactly how to reverse engineer your rival’s funnels.
Next off, Russell enters into the 7 phases of a funnel.
Below’s a quote from Russell that highlights why you need to understand each phase:
” The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my most significant takeaways in this section was the importance of setting up a pre-frame. To optimize your success, you need to correctly set your visitor’s frame of mind before every step of your sales funnel.
To do this, you will be required to understand your traffic’s temperature so you can develop the correct pre-frame bridge.
After that you need to qualify your subscribers, customers and your VIP customers (the spendthrifts!).
Understanding (and also applying) all these steps will certainly assist you get the value possible from each customer, while likewise delivering them optimal value.
The last part of this section, Russell reviews the twenty-three building blocks of a funnel. He compares developing a funnel to playing with a set of lego blocks.
So producing a funnel for your business is a matter of mixing as well as matching the different blocks with each other.
Section 4: Funnels and Scripts
Section four is the genuine treasure of the book. This is where Russell goes into detail regarding a few of his finest sales funnels.
We learn the psychology he utilizes behind each funnel and just how they function. Then, most practical of all, he supplies you with fill in the blank themes so you can implement each funnel for your own company.
He additionally goes over the particular rules he makes use of for structuring the perfect One Time Offer (OTO). This is essential due to the fact that the OTO’s are where you really make the true benefit from your funnel.
The seven funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based on Russell’s very own real-world experience with them.
As an example, the Two Step- Free plus shipping funnel is the exact same funnel he makes use of to market DotCom Secrets (and ClickFunnels) himself.
It’s sort of amusing. He constructed a funnel to sell ClickFunnels, utilizing ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is essentially a brief ad for ClickFunnels. As stated previously, it’s the software program for developing the sorts of sales funnels that Russell has been teaching you in the book.
So … Should I Read It?
If you have actually been interested enough to read this much, then this book is for you.
If you presently are or will in the future be marketing things and also finding clients/customers from the net (i.e., virtually all companies), then the response is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else before you start marketing online, read this book.
Russell Brunson’s understanding isn’t constrained to living between the covers of DotCom Secrets either.
He likewise provides links to cost-free electronic sources that assist visitors internalize and act upon the ideas offered in the book.
Jam-packed with very consumable graphics, funnel blueprints, sales scripts, as well as evergreen methods, this publication has come to be a (dog-eared) staple of the miniature collection of business books I keep on a rack alongside my workdesk.
Best of all, you can get a totally free copy (simply pay shipping) straight from Russell Brunson at the link below. He’s not going to be providing this book for free forever, so make certain you claim your duplicate prior to they are all gone– or before he begins charging what this book is truly worth.
It deserves noting that Brunson isn’t giving away a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the pictures, and highlight vital passages.
The Bottom Line
The bottom line is that DotCom Secrets is incredible. It is all info and no frills. The writing style is concise and also structured and also the accompanying graphics are extremely understandable as well as are “engineered for instantaneous recall.”
This book is an important tool. Advertising and marketing and sales in digital spaces can appear so frustrating. There are many moving pieces and variables that a book like DotCom Secrets that understands the insanity in such a valuable method really stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Book Review Dotcom Secrets. If you’re interested to get a copy, click here to obtain your free copy.