A Comprehensive Dotcom Secrets Review – Clickfunnels Dotcom Secrets
Welcome to my review of Dotcom Secrets – Clickfunnels Dotcom Secrets
DotCom Secrets is a comprehensive crash course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his very own multimillion-dollar companies online and his experience helping thousands of other people develop effective companies.
If you’ve spent any amount of time in the world of online marketing, then you have actually probably become aware of Russell before. He’s authored a couple of books already and also has actually developed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you wish to succeed selling online, you ought to certainly take a look at ClickFunnels. They make it easy to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It contains real, workable actions for building and growing any type of company online. No tricks, no fluff.
Why DotCom Secrets?
Given the abovementioned facts regarding customer habits as well as the basic direction of marketing as well as commerce, understanding and grasping marketing in the digital space has actually become necessary.
Business that want to make it through, grow, and also prosper now as well as into the future must understand just how to reach as well as market to individuals online.
It’s that simple.
Even if the sale takes place in digital space, or at the very least partially in digital space, doesn’t mean you need to rethink whatever you understand about sales as well as selling. Much of the tried and true sales principles that have actually been made use of since companies first existed are still being utilized successfully, but they are being incorporated and also hybridized to optimal impact for the digital frontier.
From crossover sales to offering on-line one-for-one, there are a number of special tools, techniques, and strategies specific to the online landscape that improve basic sales concepts.
This blend of the old and also the new is at the foundation of what makes up online marketing as we know it today, and also it is the focus of Russell Brunson’s DotCom Secrets.
If you wish to be successful online, you need to recognize what these methods are and how to use them.
Russell Brunson didn’t invent most of the techniques and methods in the book, neither does he claim to. You can find informative products that likewise lay out many of the subjects he provides in DotCom Secrets.
None of these other products, nonetheless, present the info in such an easy-to-follow layout as DotCom Secrets. In many cases they also do not take such a holistic method.
In DotCom Secrets, Brunson links all the small information that comprise a successful on-line company, while additionally ensuring the visitor never loses sight of the big picture: exponential business growth.
Not only does he break down exactly how current businesses successfully market as well as sell their items online, he gives a detailed plan for you to reproduce it within your own business. It has actually been my experience that this is the area where several similar guides crucially fall short. They concentrate on theory and also fall short on workable info.
In other words, if you intend to learn exactly how to sell online– be it physical products, electronic products, training, or in-person services– you just NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders as well as Funnels
To begin the book Russell presents you to the principle of the value ladder. This is a visual mapping of all the products/services you can supply to your dream client, in ascending order of price.
Ideally, you want to market people your ideal, most expensive product right? Yet it’s not likely a person would certainly buy that from you if they really did not understand who you were yet.
With a value ladder, you can use something to individuals at a lower price point, where they are more happy to pull out their wallets.
After that once you show the value you can in fact give, you’ll obtain a specific percentage of buyers climbing up your ladder to purchase your much more pricey, yet much more value-packed products.
Russell then introduces the idea of a sales funnel. This is the on-line procedure you require to setup to have clients rise the degrees of your value ladder.
This is just a quick intro as rest of the book enters into even more detail regarding the method as well as psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The next section is all about connecting with your audience.
First, Russell discusses developing an Attractive Character.
This is all about coming up with an on-line personality that will attract individuals to you as well as aid you build a following.. These are your devoted fans that will certainly be the ones to rush out to acquire your products.
There are 4 aspects you need for an attractive character:
- Having a backstory
- The capacity to talk in parables
- Having the ability to share your character imperfections
- Is a polarizing figure
Russell goes into detail concerning each and shares several examples to aid you to comprehend what he suggests.
The 2nd half of the chapter defines two of one of the most effective e-mail advertising and marketing strategies for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its purpose is to help you bond your new leads with your attractive character. The vital idea behind this sequence is to keep each email open-ended and entertaining.
By doing this your subscribers will certainly wish to open up each of your e-mails.
Russell shares one of the 5 e-mail soap opera sequences that he utilizes, and also he discusses his thinking behind each email so you can adapt them to your own series.
The following e-mail method is the Daily Seinfeld Sequence. These are the emails you are required to be sending to maintain your connection with your subscribers.
Since if you don’t communicate with your list often, they are going to forget about you and also your future advertising initiatives will lower in performance.
What makes the everyday Seinfeld e-mails work is that they are entertaining. So each e-mail is 10% web content as well as 90% entertainment. Start doing this and also you will see your open rates, click rates, as well as discussions considerably be enhanced.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is all about funnel basics as well as the methods behind a successful funnel.
One of the vital points that Russell stresses right here is that you should not go back to square one when producing a funnel. It’s highly likely that individuals in your target market have actually already produced successful sales funnels. So utilize their experience when producing your own.
To do this, Russell highlights the 5 elements of any type of successful campaign, and also he shows you exactly how to reverse engineer your competitor’s funnels.
Next off, Russell goes into the 7 stages of a funnel.
Below’s a quote from Russell that highlights why you need to recognize each phase:
” The real difference between having a 6-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my largest takeaways in this section was the importance of setting up a pre-frame. To maximize your success, you need to properly establish your visitor’s state of mind prior to every action of your sales funnel.
To do this, you will need to know your website traffic’s temperature level so you can develop the appropriate pre-frame bridge.
After that you need to qualify your subscribers, buyers and your VIP buyers (the spendthrifts!).
Understanding (as well as implementing) all these actions will certainly help you get the value possible from each customer, while additionally delivering them maximum value.
The last part of this section, Russell looks at the twenty-three building blocks of a funnel. He likens creating a funnel to playing with a set of lego blocks.
So creating a funnel for your company is a matter of mixing as well as matching the various blocks together.
Section 4: Funnels and Scripts
Section 4 is the real gem of the book. This is where Russell explains regarding a few of his ideal sales funnels.
We discover the psychology he uses behind each funnel as well as just how they function. After that, most useful of all, he supplies you with fill in the blank templates so you can execute each funnel for your own company.
He also reviews the particular guidelines he utilizes for structuring the excellent One Time Offer (OTO). This is essential because the OTO’s are where you really make the true benefit from your funnel.
The seven funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based on Russell’s own real-world experience with them.
For instance, the Two Step- Free plus shipping funnel is the exact very same funnel he makes use of to market DotCom Secrets (as well as ClickFunnels) himself.
It’s sort of funny. He built a funnel to market ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a short ad for ClickFunnels. As discussed earlier, it’s the software for developing the kinds of sales funnels that Russell has actually been educating you in guide.
So … Should I Read It?
If you’ve been interested sufficiently to read this far, then this book is for you.
If you presently are or will in the future be offering things and also discovering clients/customers from the net (i.e., practically all organisations), then the response is a dedicated YES. Yes, this book is for you. If you read nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Secrets either.
He likewise offers web links to totally free electronic sources that help readers internalize and act upon the ideas presented in the book.
Jam-packed with extremely palatable graphics, funnel plans, sales scripts, and evergreen strategies, this publication has actually become a (dog-eared) staple of the mini collection of business books I keep a shelf alongside my desk.
Most importantly, you can obtain a cost-free copy (just pay shipping) directly from Russell Brunson at the web link below. He’s not going to be providing this book free of charge forever, so ensure you claim your copy prior to they are all gone– or before he starts charging what this book is truly worth.
It’s worth noting that Brunson isn’t handing out a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the pictures, as well as highlight critical passages.
The Bottom Line
The bottom line is that DotCom Secrets is remarkable. It is all information and also no frills. The writing style is concise and also organized and also the accompanying graphics are extremely easy to understand as well as are “engineered for instantaneous recall.”
This book is a beneficial tool. Marketing as well as sales in digital spaces can seem so overwhelming. There are numerous moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such a helpful means truly stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Clickfunnels Dotcom Secrets. If you’re interested to get a copy, click here to obtain your free copy.