A Comprehensive Dotcom Secrets Review – Dot Com Secrets Audible
Welcome to my review of Dotcom Secrets – Dot Com Secrets Audible
DotCom Secrets is a detailed crash course in online marketing. It’s the end result of Russell Brunson’s 10+ years of developing his own multimillion-dollar companies online as well as his experience assisting countless other people build successful companies.
If you’ve spent any quantity of time in the world of online marketing, then you’ve possibly come across Russell before. He’s authored a couple of books already as well as has built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you want to succeed marketing online, you need to certainly have a look at ClickFunnels. They make it very easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has lots of real, workable steps for building and also growing any type of firm online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the aforementioned facts about customer habits and the basic direction of advertising and also commerce, understanding and also understanding selling in the digital space has actually ended up being important.
Companies that intend to make it through, grow, and also thrive now as well as into the future has to understand exactly how to reach and also offer to individuals over the internet.
It’s that simple.
Just because the sale occurs in digital space, or at least partially in digital space, does not indicate you are required to reconsider everything you know about sales and selling. A lot of the tried and true sales concepts that have actually been utilized since companies initially existed are still being utilized effectively, however they are being integrated and also hybridized to optimum effect for the digital frontier.
From crossover sales to marketing online one-for-one, there are a number of special tools, methods, as well as techniques specific to the on-line landscape that build on basic sales ideas.
This blend of the old and the brand-new is at the foundation of what makes up internet marketing as we understand it today, and it is the emphasis of Russell Brunson’s DotCom Secrets.
If you wish to succeed online, you have to know what these strategies are and also exactly how to use them.
Russell Brunson didn’t invent a lot of the methods and techniques in the book, nor does he assert to. You can discover informative products that likewise lay out a lot of the subjects he offers in DotCom Secrets.
None of these various other products, however, present the information in such an easy-to-follow style as DotCom Secrets. In most cases they likewise do not take such a holistic strategy.
In DotCom Secrets, Brunson intertwines all the little details that make up an effective on-line firm, while likewise making certain the viewers never loses sight of the big picture: exponential company growth.
Not just does he break down how current companies efficiently market and offer their products online, he provides a step-by-step plan for you to duplicate it within your own business. It has been my experience that this is the area where many comparable guides most importantly fail. They focus on theory and fall short on actionable info.
In short, if you intend to find out just how to offer online– be it physical products, digital items, mentoring, or in-person solutions– you simply HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can offer to your desired customer, in ascending order of price.
Ideally, you want to offer people your best, most costly item right? But it’s not likely somebody would certainly buy that from you if they didn’t understand who you were yet.
With a value ladder, you can use something to people at a lower price point, where they are much more ready to take out their wallets.
Then when you demonstrate the value you can actually provide, you’ll obtain a certain portion of buyers going up your ladder to purchase your a lot more pricey, yet a lot more value-packed items.
Russell then presents the concept of a sales funnel. This is the online procedure you require to setup to have consumers ascend the levels of your value ladder.
This is simply a quick introduction as rest of the book goes into even more detail concerning the technique as well as psychology for building out your sales funnels.
Section 2: Your Communication Funnel
The following section is all about communicating with your audience.
First, Russell speaks about developing an Attractive Character.
This is everything about generating an on-line persona that will certainly bring in individuals to you and also aid you build a following.. These are your loyal followers that will certainly be the ones to rush out to acquire your products.
There are 4 aspects you need for an attractive character:
- Having a backstory
- The capability to talk in parables
- Being able to share your character defects
- Is a polarizing figure
Russell explains about each as well as shares a number of instances to assist you to comprehend what he means.
The second half of the chapter defines 2 of the most efficient email marketing techniques for keeping your list engaged.
The first is called the Soap Opera Sequence. Its objective is to assist you bond your brand-new leads with your attractive character. The crucial idea behind this series is to keep each e-mail flexible as well as entertaining.
By doing this your subscribers will certainly intend to open up every one of your emails.
Russell shares one of the 5 email soap opera sequences that he utilizes, and he explains his thinking behind each e-mail so you can adjust them to your very own series.
The next email approach is the Daily Seinfeld Sequence. These are the emails you are required to be sending to keep your connection with your subscribers.
Because if you don’t interact with your list on a regular basis, they are going to forget about you as well as your future advertising initiatives will be reduced in performance.
What makes the day-to-day Seinfeld emails work is that they are amusing. So each email is 10% web content and 90% amusement. Start doing this as well as you will see your open rates, click rates, and also discussions substantially be enhanced.
Section 3: “Funnelology”
The third section of DotCom Secrets is everything about funnel principles and also the approaches behind an effective funnel.
One of the important points that Russell stresses right here is that you should not go back to square one when developing a funnel. It’s highly likely that people in your target market have already developed effective sales funnels. So take advantage of their experience when developing your very own.
To do this, Russell highlights the 5 elements of any type of effective campaign, as well as he shows you just how to reverse engineer your rival’s funnels.
Next, Russell goes into the 7 stages of a funnel.
Below’s a quote from Russell that highlights why you need to comprehend each phase:
” The real difference between having a 6-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my biggest takeaways in this section was the value of establishing a pre-frame. To maximize your success, you need to effectively establish your visitor’s mindset prior to every action of your sales funnel.
To do this, you will need to recognize your traffic’s temperature level so you can develop the correct pre-frame bridge.
Then you need to qualify your subscribers, customers as well as your VIP purchasers (the spendthrifts!).
Understanding (and executing) all these steps will certainly assist you get the value possible from each client, while likewise delivering them optimal value.
The tail end of this section, Russell looks at the twenty-three building blocks of a funnel. He compares creating a funnel to playing with a set of lego blocks.
So producing a funnel for your organisation is a matter of mixing and matching the various blocks together.
Section 4: Funnels as well as Scripts
Section four is the actual gem of the book. This is where Russell explains about several of his finest sales funnels.
We discover the psychology he uses behind each funnel as well as how they function. Then, most handy of all, he supplies you with fill in the blank templates so you can implement each funnel for your very own company.
He additionally reviews the specific guidelines he utilizes for structuring the ideal One Time Offer (OTO). This is necessary because the OTO’s are where you really make the true benefit from your funnel.
The 7 funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based on Russell’s very own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the specific same funnel he makes use of to market DotCom Secrets (and ClickFunnels) himself.
It’s kind of funny. He developed a funnel to offer ClickFunnels, using ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a brief ad for ClickFunnels. As mentioned earlier, it’s the software for developing the sorts of sales funnels that Russell has been showing you in guide.
So … Should I Read It?
If you have actually been interested sufficiently to read this far, then this book is for you.
If you presently are or will certainly in the future be selling points and also finding clients/customers from the net (i.e., essentially all companies), then the response is a dedicated YES. Yes, this book is for you. If you read nothing else before you start selling online, read this book.
Russell Brunson’s understanding isn’t confined to living between the covers of DotCom Secrets either.
He likewise supplies web links to totally free digital sources that assist visitors internalize as well as act on the principles offered in the book.
Packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen approaches, this book has become a (dog-eared) staple of the small library of business books I keep a shelf next to my workdesk.
Most importantly, you can get a free copy (just pay shipping) directly from Russell Brunson at the web link listed below. He’s not going to be providing this book absolutely free for life, so see to it you claim your duplicate prior to they are all gone– or before he begins charging what this book is actually worth.
It deserves keeping in mind that Brunson isn’t distributing a PDF or an electronic copy of his impressive book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the images, and highlight vital passages.
The Bottom Line
The bottom line is that DotCom Secrets is remarkable. It is all info and no frills. The writing style is concise and organized and the accompanying graphics are very easy to understand and also are “crafted for instant recall.”
This book is a beneficial tool. Advertising and sales in digital spaces can seem so frustrating. There are numerous moving pieces as well as variables that a book like DotCom Secrets that understands the madness in such a handy means truly stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Dot Com Secrets Audible. If you’re interested to get a copy, click here to obtain your free copy.