A Comprehensive Dotcom Secrets Review – Dot Com Secrets Audiobook
Welcome to my review of Dotcom Secrets – Dot Com Secrets Audiobook
DotCom Secrets is a detailed crash course in online marketing. It’s the end result of Russell Brunson’s 10+ years of building his very own multimillion-dollar businesses online and his experience assisting countless other individuals develop successful business.
If you’ve spent any quantity of time in the world of internet marketing, then you’ve most likely become aware of Russell before. He’s authored a few books already and has built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you intend to succeed selling online, you should most definitely have a look at ClickFunnels. They make it simple to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It contains real, actionable actions for building as well as growing any type of company online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the aforementioned facts regarding consumer habits and the general direction of marketing as well as commerce, understanding as well as grasping selling in the digital space has become vital.
Business that intend to survive, expand, and grow now and also right into the future needs to recognize just how to reach and also sell to individuals online.
It’s that basic.
Even if the sale happens in digital space, or at least partially in digital space, doesn’t indicate you are required to reconsider everything you understand about sales and marketing. Many of the tried and true sales concepts that have been used since organisations initially existed are still being utilized successfully, yet they are being incorporated and intermixed to optimum impact for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of distinct tools, strategies, and strategies specific to the on-line landscape that improve essential sales concepts.
This blend of the old and also the brand-new is at the foundation of what makes up web marketing as we understand it today, and also it is the emphasis of Russell Brunson’s DotCom Secrets.
If you want to succeed online, you need to recognize what these techniques are and also how to utilize them.
Russell Brunson really did not invent most of the approaches as well as techniques in the book, neither does he claim to. You can locate educational products that in a similar way describe most of the subjects he offers in DotCom Secrets.
None of these various other products, however, present the information in such an easy-to-follow format as DotCom Secrets. In many cases they also do not take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that make up a successful online business, while likewise making sure the reader never loses sight of the big picture: rapid company growth.
Not just does he break down just how existing businesses efficiently market as well as market their items online, he supplies a detailed plan for you to reproduce it within your very own organisation. It has been my experience that this is the location where several similar guides crucially fail. They concentrate on theory and also fail on workable details.
Basically, if you intend to discover exactly how to offer online– be it physical products, electronic products, training, or in-person solutions– you just NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To begin the book Russell introduces you to the principle of the value ladder. This is a visual mapping of all the products/services you can supply to your dream client, in rising order of price.
Ideally, you would like to offer people your ideal, most costly item right? However it’s not likely a person would purchase that from you if they didn’t recognize who you were yet.
With a value ladder, you can offer something to people at a lower price point, where they are much more going to take out their wallets.
Then as soon as you demonstrate the value you can actually give, you’ll obtain a specific portion of purchasers going up your ladder to buy your much more pricey, however much more value-packed items.
Russell then presents the concept of a sales funnel. This is the on-line process you require to setup to have clients ascend the degrees of your value ladder.
This is simply a quick introduction as rest of the book goes into even more information about the strategy as well as psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The next section is everything about connecting with your target market.
First, Russell discusses creating an Attractive Character.
This is all about generating an online character that will attract people to you as well as assist you build a following.. These are your devoted followers that will be the ones to hurry out to buy your products.
There are 4 components you need for an attractive character:
- Having a backstory
- The capability to talk in parables
- Having the ability to share your character flaws
- Is a polarizing figure
Russell goes into detail about each as well as shares several instances to assist you to understand what he implies.
The second half of the chapter defines 2 of one of the most efficient email advertising and marketing strategies for keeping your list engaged.
The first is called the Soap Opera Sequence. Its objective is to help you bond your new leads with your attractive character. The key concept behind this series is to keep each e-mail flexible and also amusing.
By doing this your subscribers will certainly WANT to open up every one of your emails.
Russell shares one of the 5 e-mail soap opera sequences that he makes use of, and also he discusses his thinking behind each email so you can adapt them to your own sequence.
The following e-mail strategy is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending out to keep your connection with your subscribers.
Due to the fact that if you don’t connect with your list on a regular basis, they are going to forget about you and your future advertising and marketing initiatives will certainly be reduced in performance.
What makes the everyday Seinfeld emails work is that they are enjoyable. So each email is 10% content as well as 90% enjoyment. Begin doing this and you will see your open rates, click rates, and discussions dramatically increase.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is everything about funnel basics as well as the strategies behind a successful funnel.
Among the crucial points that Russell emphasizes here is that you shouldn’t start from scratch when producing a funnel. It’s extremely likely that people in your target market have currently created effective sales funnels. So leverage their experience when developing your own.
To do this, Russell highlights the 5 components of any kind of successful campaign, as well as he shows you just how to reverse engineer your rival’s funnels.
Next, Russell enters into the 7 phases of a funnel.
Below’s a quote from Russell that highlights why you need to understand each stage:
” The real difference between having a 6-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my biggest takeaways in this section was the significance of establishing a pre-frame. To maximize your success, you need to effectively set your visitor’s state of mind before every action of your sales funnel.
To do this, you will be required to understand your web traffic’s temperature level so you can create the proper pre-frame bridge.
After that you need to qualify your subscribers, buyers as well as your VIP purchasers (the spendthrifts!).
Comprehending (and also executing) all these steps will certainly assist you get the value possible from each client, while likewise supplying them maximum value.
The last part of this section, Russell discusses the twenty-three building blocks of a funnel. He likens producing a funnel to having fun with a set of lego blocks.
So creating a funnel for your company is a matter of mixing and matching the various blocks together.
Section 4: Funnels and Scripts
Section 4 is the genuine gem of the book. This is where Russell goes into detail regarding several of his ideal sales funnels.
We discover the psychology he makes use of behind each funnel and exactly how they work. Then, most valuable of all, he offers you with fill in the blank templates so you can carry out each funnel for your very own company.
He also looks at the specific guidelines he makes use of for structuring the excellent One Time Offer (OTO). This is essential since the OTO’s are where you actually make real profit from your funnel.
The seven funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based upon Russell’s very own real-world experience with them.
As an example, the Two Step- Free plus shipping funnel is the precise very same funnel he utilizes to sell DotCom Secrets (as well as ClickFunnels) himself.
It’s type of funny. He built a funnel to market ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is essentially a brief ad for ClickFunnels. As stated previously, it’s the software program for developing the kinds of sales funnels that Russell has been instructing you in the book.
So … Should I Read It?
If you’ve been interested sufficiently to read this far, then this book is for you.
If you presently are or will certainly in the future be selling things as well as discovering clients/customers from the net (i.e., basically all businesses), then the solution is a wholehearted YES. Yes, this book is for you. If you read nothing else before you start offering online, read this book.
Russell Brunson’s understanding isn’t restricted to living in between the covers of DotCom Secrets either.
He also supplies web links to complimentary digital resources that aid readers internalize as well as act upon the principles provided in the book.
Jam-packed with extremely consumable graphics, funnel plans, sales scripts, as well as evergreen methods, this book has ended up being a (dog-eared) staple of the miniature library of business books I keep a shelf alongside my desk.
Most importantly, you can get a totally free copy (simply pay shipping) directly from Russell Brunson at the web link listed below. He’s not going to be providing this book free of cost for life, so ensure you claim your copy prior to they are all gone– or before he starts charging what this book is actually worth.
It’s worth noting that Brunson isn’t giving away a PDF or a digital copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and also highlight important passages.
The Bottom Line
The bottom line is that DotCom Secrets is awesome. It is all information and also no frills. The writing style is concise and also organized and also the accompanying graphics are extremely understandable and also are “engineered for instant recall.”
This book is an important tool. Marketing and also sales in digital spaces can appear so overwhelming. There are a lot of moving pieces as well as variables that a book like DotCom Secrets that makes sense of the chaos in such a valuable means actually stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Dot Com Secrets Audiobook. If you’re interested to get a copy, click here to obtain your free copy.