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Dot Com Secrets Book Summary – A Comprehensive Dotcom Secrets Review

A Comprehensive Dotcom Secrets Review – Dot Com Secrets Book Summary

Welcome to my review of Dotcom Secrets – Dot Com Secrets Book Summary

DotCom Secrets is a thorough crash course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his own multimillion-dollar companies online and his experience aiding countless other individuals develop effective firms.

If you’ve spent any amount of time in the world of online marketing, then you have actually probably heard of Russell before. He’s authored a few books already and also has developed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.

If you intend to achieve success selling online, you must certainly have a look at ClickFunnels. They make it very easy to try before you purchase with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It has lots of actual, workable steps for building as well as growing any kind of business online. No tricks, no fluff.

Why DotCom Secrets?

Given the previously mentioned facts regarding consumer behavior and also the general direction of advertising and marketing and also commerce, understanding and also understanding selling in the digital space has become vital.

Companies that want to make it through, expand, and flourish currently and also into the future should recognize exactly how to reach as well as sell to individuals over the internet.

It’s that straightforward.

Just because the sale occurs in digital space, or at least partially in digital space, doesn’t indicate you are required to reconsider whatever you find out about sales and selling. A number of the tried and true sales principles that have been utilized since businesses first existed are still being utilized effectively, however they are being incorporated and hybridized to ideal impact for the digital frontier.

From crossover sales to marketing on-line one-for-one, there are numerous unique tools, techniques, and methods specific to the online landscape that build on essential sales concepts.

This blend of the old and also the new is at the foundation of what makes up web marketing as we know it today, as well as it is the emphasis of Russell Brunson’s DotCom Secrets.

If you wish to achieve success online, you have to recognize what these strategies are and also just how to use them.

Russell Brunson didn’t invent most of the methods as well as techniques in the book, neither does he assert to. You can find educational products that in a similar way outline many of the subjects he offers in DotCom Secrets.

None of these other products, nevertheless, present the information in such an easy-to-follow style as DotCom Secrets. In many cases they also don’t take such a holistic approach.

In DotCom Secrets, Brunson links all the little details that comprise a successful online firm, while also ensuring the reader never forgets the big picture: exponential organisation growth.

Not only does he break down exactly how current organisations successfully market and offer their products online, he supplies a detailed plan for you to replicate it within your own business. It has been my experience that this is the location where many comparable guides most importantly fail. They concentrate on concept as well as fall short on actionable information.

Simply put, if you wish to discover how to offer online– be it physical products, electronic items, coaching, or in-person solutions– you simply NEED TO read this book.


A look inside DotCom Secrets

Section 1: Ladders and Funnels

To start the book Russell presents you to the concept of the value ladder. This is a visual mapping of all the products/services you can supply to your dream customer, in rising order of price.

Ideally, you would like to sell people your ideal, most pricey item right? However it’s not likely somebody would buy that from you if they didn’t recognize who you were yet.

With a value ladder, you can provide something to people at a reduced price point, where they are more happy to take out their wallets.

After that once you demonstrate the value you can actually supply, you’ll obtain a certain portion of purchasers climbing up your ladder to buy your extra costly, however more value-packed items.

Russell then presents the idea of a sales funnel. This is the online process you need to setup to have customers ascend the degrees of your value ladder.

This is just a fast introduction as remainder of the book goes into more detail regarding the strategy and also psychology for constructing out your sales funnels.

Section 2: Your Communication Funnel

The following section is all about interacting with your audience.

First, Russell discusses developing an Attractive Character.

This is everything about coming up with an online persona that will bring in people to you and also help you build a following.. These are your loyal fans who will certainly be the ones to hurry out to buy your items.

There are 4 aspects you require for an attractive character:


  • Having a backstory
  • The capacity to talk in parables
  • Having the ability to share your character flaws
  • Is a polarizing figure

Russell explains about each as well as shares several examples to assist you to understand what he means.

The second half of the chapter defines 2 of one of the most efficient email advertising and marketing strategies for keeping your list engaged.

The very first is called the Soap Opera Sequence. Its function is to help you bond your brand-new leads with your attractive character. The key idea behind this sequence is to keep each email open-ended and entertaining.

By doing this your subscribers will certainly wish to open every one of your emails.

Russell shares one of the 5 email soap opera sequences that he uses, and also he describes his thinking behind each e-mail so you can adjust them to your very own series.

The next e-mail approach is the Daily Seinfeld Sequence. These are the emails you are required to be sending out to preserve your relationship with your subscribers.

Because if you don’t communicate with your list regularly, they are going to forget about you and also your future advertising initiatives will decrease in performance.

What makes the day-to-day Seinfeld e-mails work is that they are enjoyable. So each e-mail is 10% web content and also 90% amusement. Begin doing this as well as you will see your open rates, click rates, and discussions drastically be boosted.

Section 3: “Funnelology”

The third section of DotCom Secrets is all about funnel fundamentals as well as the methods behind an effective funnel.

Among the crucial points that Russell highlights below is that you shouldn’t go back to square one when creating a funnel. It’s extremely likely that people in your target audience have already produced successful sales funnels. So leverage their experience when creating your very own.

To do this, Russell highlights the 5 components of any type of effective campaign, as well as he teaches you exactly how to reverse engineer your competitor’s funnels.

Next off, Russell goes into the 7 phases of a funnel.

Here’s a quote from Russell that highlights why you need to comprehend each phase:

” The real difference between having a six-, 7-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

Among my most significant takeaways in this section was the importance of setting up a pre-frame. To maximize your success, you need to correctly set your site visitor’s state of mind before every step of your sales funnel.

To do this, you will certainly need to know your web traffic’s temperature so you can produce the proper pre-frame bridge.

After that you need to qualify your subscribers, customers and also your VIP customers (the spendthrifts!).

Recognizing (and carrying out) all these steps will certainly aid you get the value possible from each customer, while also providing them maximum value.

The tail end of this section, Russell discusses the twenty-three building blocks of a funnel. He likens creating a funnel to having fun with a collection of lego blocks.

So developing a funnel for your organisation is a matter of mixing and also matching the various blocks with each other.

Section 4: Funnels as well as Scripts

Section four is the real treasure of the book. This is where Russell goes into detail concerning some of his best sales funnels.

We learn the psychology he uses behind each funnel as well as how they function. After that, most practical of all, he supplies you with fill in the blank layouts so you can carry out each funnel for your own organisation.

He also discusses the certain rules he makes use of for structuring the ideal One Time Offer (OTO). This is very important due to the fact that the OTO’s are where you actually make the true profit from your funnel.

The seven funnels he goes into are the:

  • 2 Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, 3 Step Application Funnel

These funnels are based on Russell’s very own real-world experience with them.

For instance, the Two Step- Free plus shipping funnel is the precise very same funnel he uses to offer DotCom Secrets (as well as ClickFunnels) himself.

It’s kind of funny. He constructed a funnel to market ClickFunnels, using ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is generally a brief promotion for ClickFunnels. As pointed out earlier, it’s the software program for producing the sorts of sales funnels that Russell has actually been showing you in the book.

So … Should I Read It?

If you have actually been interested sufficiently to read this much, then this book is for you.


If you currently are or will in the future be selling things and locating clients/customers from the internet (i.e., basically all companies), then the answer is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else before you start selling online, read this book.


Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.


He also offers links to cost-free electronic resources that aid visitors internalize as well as act on the ideas provided in the book.


Jam-packed with highly palatable graphics, funnel blueprints, sales scripts, and also evergreen approaches, this publication has become a (dog-eared) staple of the mini collection of business books I go on a rack next to my desk.


Best of all, you can get a cost-free copy (simply pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book free of charge permanently, so ensure you claim your duplicate before they are all gone– or before he starts charging what this book is actually worth.


It’s worth keeping in mind that Brunson isn’t giving away a PDF or an electronic copy of his outstanding book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the images, and highlight essential passages.


The Bottom Line


The bottom line is that DotCom Secrets is outstanding. It is all information and also no frills. The writing style is succinct and organized and also the accompanying graphics are incredibly easy to understand and also are “engineered for instantaneous recall.”

This book is a valuable tool. Marketing and also sales in digital spaces can appear so overwhelming. There are numerous moving pieces and also variables that a book like DotCom Secrets that understands the chaos in such a handy means really stands apart from the crowd.

Thank you for reading my review of Dotcom Secrets – Dot Com Secrets Book Summary. If you’re interested to get a copy, click here to obtain your free copy.


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