A Comprehensive Dotcom Secrets Review – Dot Com Secrets Russell
Welcome to my review of Dotcom Secrets – Dot Com Secrets Russell
DotCom Secrets is a comprehensive crash course in online marketing. It’s the end result of Russell Brunson’s 10+ years of developing his own multimillion-dollar companies online as well as his experience assisting hundreds of other individuals develop effective firms.
If you’ve spent any quantity of time in the world of online marketing, then you’ve possibly come across Russell before. He’s authored a few books already as well as has developed the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you want to succeed selling online, you need to most definitely take a look at ClickFunnels. They make it very easy to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has plenty of actual, actionable actions for building and expanding any company online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the aforementioned facts regarding consumer behavior and the general direction of marketing and also commerce, understanding and also understanding selling in the digital space has ended up being crucial.
Business that want to make it through, expand, and also thrive currently and also into the future has to understand how to reach as well as market to individuals over the internet.
It’s that easy.
Just because the sale happens in digital space, or at least partly in digital space, doesn’t indicate you are required to reassess everything you find out about sales as well as selling. A lot of the tried and true sales concepts that have actually been used since companies first existed are still being used successfully, yet they are being combined and hybridized to ideal effect for the digital frontier.
From crossover sales to offering on-line one-for-one, there are a number of unique tools, methods, and methods specific to the on-line landscape that improve fundamental sales principles.
This mix of the old and also the brand-new is at the foundation of what makes up internet marketing as we understand it today, and it is the emphasis of Russell Brunson’s DotCom Secrets.
If you intend to succeed online, you need to know what these methods are and exactly how to use them.
Russell Brunson didn’t invent a lot of the methods as well as strategies in the book, neither does he declare to. You can find informational products that similarly detail much of the subjects he provides in DotCom Secrets.
None of these various other products, nonetheless, present the information in such an easy-to-follow layout as DotCom Secrets. In most cases they also don’t take such a holistic strategy.
In DotCom Secrets, Brunson links all the little details that make up an effective on-line company, while additionally ensuring the reader never loses sight of the big picture: rapid business growth.
Not only does he break down exactly how current companies successfully market and offer their items online, he provides a detailed plan for you to replicate it within your very own company. It has actually been my experience that this is the area where lots of similar guides most importantly fall short. They focus on concept and also fail on workable details.
In other words, if you wish to discover exactly how to offer online– be it physical items, digital items, training, or in-person services– you simply HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To begin the book Russell introduces you to the concept of the value ladder. This is a visual mapping of all the products/services you can supply to your desired client, in ascending order of price.
Ideally, you would love to offer individuals your finest, most pricey product right? However it’s not likely someone would buy that from you if they didn’t recognize who you were yet.
With a value ladder, you can supply something to individuals at a lower price point, where they are a lot more going to take out their wallets.
Then as soon as you demonstrate the value you can actually supply, you’ll get a particular percent of buyers climbing up your ladder to buy your more costly, however much more value-packed items.
Russell after that introduces the concept of a sales funnel. This is the online procedure you need to setup to have consumers ascend the levels of your value ladder.
This is just a quick introduction as remainder of the book goes into even more detail about the method as well as psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The next section is all about interacting with your audience.
First, Russell speaks about creating an Attractive Character.
This is everything about thinking of an online personality that will certainly bring in individuals to you and also aid you build a following.. These are your dedicated followers that will be the ones to rush out to purchase your items.
There are 4 elements you need for an attractive character:
- Having a backstory
- The capability to talk in parables
- Having the ability to share your character imperfections
- Is a polarizing figure
Russell explains concerning each and shares numerous instances to assist you to comprehend what he implies.
The 2nd half of the chapter defines two of the most reliable e-mail marketing approaches for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its objective is to assist you bond your brand-new leads with your attractive character. The essential concept behind this sequence is to keep each e-mail flexible as well as enjoyable.
By doing this your subscribers will certainly WANT to open every one of your emails.
Russell shares one of the 5 e-mail soap opera sequences that he uses, and he explains his thinking behind each e-mail so you can adjust them to your very own sequence.
The next e-mail technique is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending to maintain your relationship with your subscribers.
Since if you do not engage with your list on a regular basis, they are going to forget about you and your future marketing efforts will lower in performance.
What makes the everyday Seinfeld emails work is that they are enjoyable. So each e-mail is 10% content and 90% enjoyment. Begin doing this and also you will see your open rates, click rates, and conversations substantially be boosted.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is all about funnel principles as well as the approaches behind an effective funnel.
One of the crucial points that Russell stresses here is that you should not start from scratch when producing a funnel. It’s extremely most likely that individuals in your target audience have currently produced effective sales funnels. So take advantage of their experience when producing your very own.
To do this, Russell highlights the 5 elements of any kind of effective campaign, as well as he shows you how to reverse engineer your competitor’s funnels.
Next off, Russell goes into the 7 stages of a funnel.
Right here’s a quote from Russell that highlights why you need to understand each phase:
” The real difference between having a 6-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my greatest takeaways in this section was the importance of establishing a pre-frame. To optimize your success, you need to properly establish your site visitor’s mindset prior to every action of your sales funnel.
To do this, you will certainly be required to know your traffic’s temperature so you can create the correct pre-frame bridge.
After that you need to qualify your subscribers, customers as well as your VIP purchasers (the spendthrifts!).
Comprehending (and executing) all these actions will aid you get the value possible from each subscriber, while also delivering them optimal value.
The last part of this section, Russell discusses the twenty-three building blocks of a funnel. He compares producing a funnel to having fun with a collection of lego blocks.
So producing a funnel for your business is a matter of mixing and matching the various blocks with each other.
Section 4: Funnels as well as Scripts
Section 4 is the genuine gem of the book. This is where Russell goes into detail regarding some of his finest sales funnels.
We learn the psychology he uses behind each funnel and also how they function. After that, most useful of all, he provides you with fill in the blank themes so you can carry out each funnel for your own organisation.
He likewise goes over the specific rules he utilizes for structuring the perfect One Time Offer (OTO). This is necessary since the OTO’s are where you actually make real profit from your funnel.
The 7 funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based upon Russell’s own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the exact same funnel he uses to market DotCom Secrets (and also ClickFunnels) himself.
It’s type of amusing. He constructed a funnel to sell ClickFunnels, utilizing ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is generally a brief ad for ClickFunnels. As discussed previously, it’s the software program for producing the kinds of sales funnels that Russell has been showing you in guide.
So … Should I Read It?
If you’ve been interested enough to read this much, then this book is for you.
If you currently are or will certainly in the future be offering points as well as discovering clients/customers from the web (i.e., virtually all companies), then the solution is a dedicated YES. Yes, this book is for you. If you read absolutely nothing else before you begin marketing online, read this book.
Russell Brunson’s understanding isn’t restricted to living in between the covers of DotCom Secrets either.
He likewise gives web links to totally free electronic sources that aid readers internalize and also act on the ideas provided in the book.
Full with highly consumable graphics, funnel plans, sales scripts, as well as evergreen methods, this book has actually become a (dog-eared) staple of the small collection of business books I keep a rack beside my desk.
Best of all, you can obtain a totally free copy (just pay shipping) straight from Russell Brunson at the web link listed below. He’s not going to be providing this book free of charge forever, so ensure you claim your duplicate prior to they are all gone– or before he begins charging what this book is really worth.
It deserves keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the pictures, and highlight critical passages.
The Bottom Line
The bottom line is that DotCom Secrets is outstanding. It is all details as well as no frills. The writing style is concise and also structured and also the accompanying graphics are extremely understandable and also are “crafted for immediate recall.”
This book is a valuable tool. Advertising and also sales in digital spaces can appear so frustrating. There are many moving pieces and also variables that a book like DotCom Secrets that makes sense of the chaos in such an useful means truly stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Dot Com Secrets Russell. If you’re interested to get a copy, click here to obtain your free copy.