A Comprehensive Dotcom Secrets Review – Dotcom Secrets Affiliate Program
Welcome to my review of Dotcom Secrets – Dotcom Secrets Affiliate Program
DotCom Secrets is a comprehensive crash course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his own multimillion-dollar businesses online as well as his experience assisting hundreds of other people build successful firms.
If you have actually spent any amount of time in the world of internet marketing, then you have actually probably heard of Russell before. He’s authored a couple of books already and has actually developed the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you intend to be successful marketing online, you ought to absolutely take a look at ClickFunnels. They make it very easy to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has plenty of actual, actionable steps for building and also growing any type of firm online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the aforementioned facts regarding consumer behavior and also the basic direction of advertising and also commerce, understanding and also understanding selling in the digital space has actually become necessary.
Firms that want to endure, grow, and thrive now as well as into the future must understand just how to reach and also sell to individuals over the internet.
It’s that easy.
Even if the sale happens in digital space, or at least partially in digital space, doesn’t mean you are required to reassess whatever you know about sales and also marketing. A number of the tried and true sales principles that have actually been made use of since businesses initially existed are still being used successfully, but they are being combined and also intermixed to optimal result for the digital frontier.
From crossover sales to selling online one-for-one, there are a number of one-of-a-kind tools, methods, and also strategies specific to the on-line landscape that build on essential sales principles.
This blend of the old and also the new is at the foundation of what comprises internet marketing as we understand it today, and also it is the focus of Russell Brunson’s DotCom Secrets.
If you wish to achieve success online, you need to know what these methods are and also just how to utilize them.
Russell Brunson didn’t invent a lot of the strategies as well as strategies in the book, neither does he declare to. You can locate educational products that similarly lay out a lot of the subjects he offers in DotCom Secrets.
None of these other products, nonetheless, present the information in such an easy-to-follow layout as DotCom Secrets. In most cases they additionally don’t take such a holistic strategy.
In DotCom Secrets, Brunson intertwines all the small information that comprise a successful online company, while additionally ensuring the visitor never ever loses sight of the big picture: exponential company development.
Not just does he break down just how existing companies effectively market as well as offer their items online, he gives a detailed plan for you to duplicate it within your own company. It has actually been my experience that this is the location where numerous similar guides most importantly fail. They concentrate on theory and fail on actionable information.
Simply put, if you wish to discover exactly how to market online– be it physical items, electronic items, training, or in-person services– you simply NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell presents you to the concept of the value ladder. This is a visual mapping of all the products/services you can supply to your dream customer, in rising order of price.
Preferably, you would love to sell individuals your ideal, most expensive item right? However it’s not likely a person would certainly purchase that from you if they didn’t know who you were yet.
With a value ladder, you can supply something to individuals at a lower price point, where they are more happy to pull out their wallets.
Then as soon as you demonstrate the value you can really give, you’ll obtain a certain percent of purchasers going up your ladder to buy your more expensive, however a lot more value-packed items.
Russell then introduces the principle of a sales funnel. This is the on-line process you require to setup to have consumers ascend the degrees of your value ladder.
This is simply a quick intro as rest of the book enters into more detail regarding the strategy and also psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The next section is all about interacting with your target market.
First, Russell discusses producing an Attractive Character.
This is everything about coming up with an online character that will attract individuals to you as well as aid you build a following.. These are your dedicated followers that will certainly be the ones to hurry out to acquire your products.
There are 4 aspects you need for an attractive character:
- Having a backstory
- The capacity to talk in parables
- Having the ability to share your character defects
- Is a polarizing figure
Russell goes into detail regarding each as well as shares a number of instances to aid you to recognize what he indicates.
The second half of the chapter defines two of the most reliable email marketing methods for keeping your list engaged.
The first is called the Soap Opera Sequence. Its objective is to help you bond your new leads with your attractive character. The essential concept behind this series is to keep each email flexible as well as amusing.
By doing this your subscribers will certainly wish to open up every one of your e-mails.
Russell shares one of the 5 email soap opera sequences that he makes use of, and also he explains his thinking behind each e-mail so you can adapt them to your own series.
The next email method is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending out to keep your connection with your subscribers.
Because if you don’t connect with your list often, they are going to forget about you and also your future marketing initiatives will lower in performance.
What makes the everyday Seinfeld e-mails work is that they are amusing. So each e-mail is 10% content and 90% entertainment. Start doing this and also you will certainly see your open rates, click rates, and also conversations significantly be boosted.
Section 3: “Funnelology”
The third section of DotCom Secrets is all about funnel basics and the approaches behind a successful funnel.
One of the important points that Russell emphasizes here is that you shouldn’t start from scratch when producing a funnel. It’s highly most likely that individuals in your target audience have actually currently created successful sales funnels. So utilize their experience when producing your own.
To do this, Russell highlights the 5 components of any kind of successful campaign, as well as he educates you how to reverse engineer your rival’s funnels.
Next, Russell enters into the 7 phases of a funnel.
Below’s a quote from Russell that highlights why you need to recognize each phase:
” The real difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my largest takeaways in this section was the importance of establishing a pre-frame. To maximize your success, you need to correctly establish your site visitor’s frame of mind before every action of your sales funnel.
To do this, you will certainly be required to understand your web traffic’s temperature level so you can produce the correct pre-frame bridge.
After that you need to qualify your subscribers, customers and also your VIP customers (the big spenders!).
Comprehending (and executing) all these steps will certainly assist you get the value possible from each customer, while additionally delivering them optimal value.
The tail end of this section, Russell discusses the twenty-three building blocks of a funnel. He compares creating a funnel to playing with a collection of lego blocks.
So producing a funnel for your business is a matter of mixing and matching the different blocks with each other.
Section 4: Funnels and also Scripts
Section 4 is the actual gem of the book. This is where Russell goes into detail concerning some of his finest sales funnels.
We find out the psychology he makes use of behind each funnel and also how they work. Then, most practical of all, he offers you with fill in the blank design templates so you can carry out each funnel for your very own business.
He additionally reviews the specific rules he uses for structuring the perfect One Time Offer (OTO). This is important because the OTO’s are where you actually make the true profit from your funnel.
The 7 funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based on Russell’s own real-world experience with them.
For instance, the Two Step- Free plus shipping funnel is the exact very same funnel he uses to market DotCom Secrets (and ClickFunnels) himself.
It’s kind of funny. He built a funnel to sell ClickFunnels, utilizing ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a brief advertisement for ClickFunnels. As pointed out previously, it’s the software for producing the types of sales funnels that Russell has actually been teaching you in guide.
So … Should I Read It?
If you have actually been interested enough to read this far, then this book is for you.
If you currently are or will in the future be offering things as well as discovering clients/customers from the web (i.e., basically all organisations), then the response is a wholehearted YES. Yes, this book is for you. If you read nothing else before you begin selling online, read this book.
Russell Brunson’s understanding isn’t confined to living between the covers of DotCom Secrets either.
He also offers links to free digital resources that aid visitors internalize and act on the ideas offered in the book.
Packed with very consumable graphics, funnel plans, sales scripts, and evergreen strategies, this publication has actually become a (dog-eared) staple of the miniature collection of business books I go on a shelf beside my workdesk.
Most importantly, you can obtain a totally free copy (just pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be giving this book for free permanently, so see to it you claim your copy before they are all gone– or before he starts charging what this book is actually worth.
It’s worth noting that Brunson isn’t giving away a PDF or an electronic copy of his amazing book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the pictures, and also highlight vital passages.
The Bottom Line
The bottom line is that DotCom Secrets is outstanding. It is all info and also no frills. The writing style is concise as well as organized and the accompanying graphics are super understandable and also are “engineered for instant recall.”
This book is an important tool. Advertising as well as sales in digital spaces can appear so frustrating. There are numerous moving pieces and also variables that a book like DotCom Secrets that understands the madness in such a handy method really stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Dotcom Secrets Affiliate Program. If you’re interested to get a copy, click here to obtain your free copy.