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Dotcom Secrets Book – A Comprehensive Dotcom Secrets Review

A Comprehensive Dotcom Secrets Review – Dotcom Secrets Book

Welcome to my review of Dotcom Secrets – Dotcom Secrets Book

DotCom Secrets is a comprehensive crash course in online marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his very own multimillion-dollar companies online as well as his experience aiding thousands of other people build successful business.

If you have actually spent any amount of time in the world of internet marketing, then you have actually most likely heard of Russell before. He’s authored a couple of books already and has actually built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.

If you intend to be successful selling online, you need to absolutely look into ClickFunnels. They make it very easy to try before you buy with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It contains real, actionable actions for building and also growing any type of business online. No tricks, no fluff.

Why DotCom Secrets?

Given the aforementioned facts concerning customer behavior and also the general direction of advertising and marketing as well as commerce, understanding as well as mastering selling in the digital space has actually ended up being necessary.

Business that wish to endure, grow, and thrive now and right into the future should comprehend how to reach and also market to individuals online.

It’s that straightforward.

Even if the sale happens in digital space, or at least partially in digital space, doesn’t mean you need to reconsider everything you learn about sales and selling. Much of the tried and true sales principles that have been utilized since companies initially existed are still being used successfully, however they are being combined and also intermixed to ideal result for the digital frontier.

From crossover sales to offering on the internet one-for-one, there are a number of special tools, techniques, as well as approaches specific to the online landscape that improve essential sales ideas.

This mix of the old and the brand-new is at the foundation of what makes up web marketing as we understand it today, as well as it is the focus of Russell Brunson’s DotCom Secrets.

If you want to be successful online, you need to know what these techniques are and exactly how to utilize them.

Russell Brunson really did not invent most of the approaches as well as strategies in the book, nor does he assert to. You can discover informational products that likewise lay out most of the topics he offers in DotCom Secrets.

None of these other products, nonetheless, present the info in such an easy-to-follow style as DotCom Secrets. Oftentimes they additionally don’t take such a holistic method.

In DotCom Secrets, Brunson links all the little information that make up a successful on-line business, while likewise making sure the viewers never ever forgets the big picture: exponential organisation growth.

Not only does he break down just how existing companies successfully market and also offer their products online, he supplies a detailed plan for you to replicate it within your own company. It has been my experience that this is the location where many comparable guides most importantly fall short. They concentrate on theory and also fail on workable info.

Simply put, if you wish to learn exactly how to offer online– be it physical products, electronic products, mentoring, or in-person solutions– you just NEED TO read this book.


A look inside DotCom Secrets

Section 1: Ladders and Funnels

To begin the book Russell presents you to the principle of the value ladder. This is a visual mapping of all the products/services you can provide to your dream customer, in rising order of price.

Preferably, you wish to offer individuals your finest, most pricey item right? Yet it’s unlikely somebody would certainly purchase that from you if they didn’t know who you were yet.

With a value ladder, you can supply something to individuals at a lower price point, where they are much more willing to take out their wallets.

After that once you show the value you can really provide, you’ll obtain a certain percent of customers climbing up your ladder to purchase your much more pricey, yet much more value-packed products.

Russell then introduces the principle of a sales funnel. This is the online procedure you need to setup to have consumers rise the levels of your value ladder.

This is simply a quick intro as remainder of the book goes into more detail about the strategy and psychology for constructing out your sales funnels.

Section 2: Your Communication Funnel

The next section is all about communicating with your audience.

First, Russell discusses producing an Attractive Character.

This is all about generating an on-line character that will bring in people to you and also help you build a following.. These are your devoted followers who will be the ones to rush out to purchase your items.

There are 4 aspects you require for an attractive character:


  • Having a backstory
  • The capability to speak in parables
  • Having the ability to share your character flaws
  • Is a polarizing figure

Russell goes into detail concerning each and also shares several instances to help you to recognize what he means.

The second half of the chapter describes 2 of one of the most efficient e-mail marketing strategies for keeping your list engaged.

The very first is called the Soap Opera Sequence. Its purpose is to assist you bond your brand-new leads with your attractive character. The crucial concept behind this sequence is to keep each e-mail flexible and entertaining.

By doing this your subscribers will intend to open up each of your e-mails.

Russell shares one of the 5 email soap opera sequences that he uses, as well as he explains his thinking behind each email so you can adapt them to your own series.

The next e-mail strategy is the Daily Seinfeld Sequence. These are the emails you are required to be sending out to preserve your connection with your subscribers.

Since if you do not connect with your list often, they are going to forget about you and also your future advertising efforts will certainly decrease in effectiveness.

What makes the daily Seinfeld emails work is that they are enjoyable. So each email is 10% content and 90% enjoyment. Begin doing this and you will certainly see your open rates, click rates, as well as conversations drastically increase.

Section 3: “Funnelology”

The 3rd section of DotCom Secrets is all about funnel principles and the techniques behind a successful funnel.

Among the essential points that Russell emphasizes here is that you shouldn’t go back to square one when developing a funnel. It’s very most likely that people in your target market have actually currently produced effective sales funnels. So leverage their experience when producing your own.

To do this, Russell highlights the 5 aspects of any effective campaign, as well as he shows you exactly how to reverse engineer your rival’s funnels.

Next, Russell goes into the 7 stages of a funnel.

Here’s a quote from Russell that highlights why you need to comprehend each stage:

” The real difference between having a six-, seven-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

One of my biggest takeaways in this section was the significance of setting up a pre-frame. To optimize your success, you need to properly establish your visitor’s state of mind before every action of your sales funnel.

To do this, you will be required to understand your website traffic’s temperature so you can create the appropriate pre-frame bridge.

After that you need to qualify your subscribers, purchasers as well as your VIP buyers (the spendthrifts!).

Understanding (as well as implementing) all these steps will certainly assist you get the value possible from each client, while likewise providing them optimal value.

The tail end of this section, Russell looks at the twenty-three building blocks of a funnel. He likens producing a funnel to having fun with a collection of lego blocks.

So creating a funnel for your organisation is a matter of mixing as well as matching the different blocks together.

Section 4: Funnels as well as Scripts

Section 4 is the genuine gem of the book. This is where Russell goes into detail concerning a few of his ideal sales funnels.

We find out the psychology he makes use of behind each funnel and how they work. After that, most handy of all, he provides you with fill in the blank themes so you can apply each funnel for your own company.

He additionally looks at the certain rules he uses for structuring the ideal One Time Offer (OTO). This is very important since the OTO’s are where you really make the true benefit from your funnel.

The seven funnels he goes into are the:

  • Two Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, 3 Step Application Funnel

These funnels are based upon Russell’s own real-world experience with them.

As an example, the Two Step- Free plus shipping funnel is the exact very same funnel he uses to market DotCom Secrets (and also ClickFunnels) himself.

It’s kind of amusing. He built a funnel to sell ClickFunnels, utilizing ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is essentially a short ad for ClickFunnels. As discussed earlier, it’s the software application for developing the sorts of sales funnels that Russell has actually been showing you in the book.

So … Should I Read It?

If you’ve been interested enough to read this far, then this book is for you.


If you currently are or will in the future be marketing things and finding clients/customers from the internet (i.e., basically all organisations), then the response is a dedicated YES. Yes, this book is for you. If you read absolutely nothing else before you start marketing online, read this book.


Russell Brunson’s insight isn’t constrained to living in between the covers of DotCom Secrets either.


He also offers links to complimentary digital resources that help visitors internalize as well as act upon the principles offered in the book.


Full with highly palatable graphics, funnel plans, sales scripts, as well as evergreen strategies, this book has actually ended up being a (dog-eared) staple of the miniature collection of business books I keep on a rack alongside my desk.


Best of all, you can obtain a complimentary copy (just pay shipping) straight from Russell Brunson at the link below. He’s not going to be giving this book totally free for life, so make sure you claim your duplicate prior to they are all gone– or before he begins charging what this book is actually worth.


It deserves noting that Brunson isn’t distributing a PDF or an electronic copy of his incredible book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and also highlight important passages.


The Bottom Line


The bottom line is that DotCom Secrets is amazing. It is all information and no frills. The writing style is succinct and also structured and the accompanying graphics are super easy to understand as well as are “crafted for immediate recall.”

This book is a valuable tool. Advertising and also sales in digital spaces can appear so overwhelming. There are many moving pieces and also variables that a book like DotCom Secrets that understands the madness in such a practical way actually stands apart from the crowd.

Thank you for reading my review of Dotcom Secrets – Dotcom Secrets Book. If you’re interested to get a copy, click here to obtain your free copy.


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