A Comprehensive Dotcom Secrets Review – Dotcom Secrets Book Free Download
Welcome to my review of Dotcom Secrets – Dotcom Secrets Book Free Download
DotCom Secrets is an extensive crash course in internet marketing. It’s the end result of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online as well as his experience helping thousands of other individuals build effective firms.
If you’ve spent any amount of time in the world of internet marketing, then you have actually most likely come across Russell before. He’s authored a couple of books already and has actually developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to be successful selling online, you ought to certainly have a look at ClickFunnels. They make it very easy to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has lots of actual, actionable actions for building as well as expanding any kind of firm online. No tricks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts regarding consumer habits and the general direction of marketing and also business, understanding as well as understanding marketing in the digital space has ended up being necessary.
Business that intend to survive, grow, and also grow currently and into the future should comprehend how to reach as well as offer to people online.
It’s that simple.
Even if the sale takes place in digital space, or at the very least partially in digital space, does not indicate you are required to rethink every little thing you know about sales as well as selling. A lot of the tried and true sales concepts that have been made use of since companies first existed are still being utilized effectively, but they are being incorporated and intermixed to optimal effect for the digital frontier.
From crossover sales to marketing on the internet one-for-one, there are several distinct tools, strategies, and approaches specific to the online landscape that build on basic sales concepts.
This mix of the old and the brand-new is at the foundation of what comprises online marketing as we know it today, and also it is the emphasis of Russell Brunson’s DotCom Secrets.
If you wish to succeed online, you have to understand what these techniques are as well as how to utilize them.
Russell Brunson really did not invent the majority of the approaches and also techniques in the book, neither does he claim to. You can locate educational products that likewise outline much of the topics he provides in DotCom Secrets.
None of these various other products, nevertheless, present the info in such an easy-to-follow format as DotCom Secrets. Oftentimes they additionally do not take such a holistic strategy.
In DotCom Secrets, Brunson links all the little information that make up an effective online company, while additionally making certain the reader never ever loses sight of the big picture: exponential organisation growth.
Not just does he break down exactly how existing organisations successfully market and offer their products online, he offers a detailed plan for you to reproduce it within your own company. It has actually been my experience that this is the area where lots of comparable guides most importantly fail. They focus on concept as well as fail on workable details.
Basically, if you intend to learn just how to sell online– be it physical products, digital items, training, or in-person services– you simply NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders as well as Funnels
To begin the book Russell presents you to the concept of the value ladder. This is a visual mapping of all the products/services you can supply to your desired client, in ascending order of price.
Ideally, you would like to market individuals your best, most costly product right? However it’s not likely someone would certainly buy that from you if they really did not know who you were yet.
With a value ladder, you can supply something to individuals at a lower price point, where they are a lot more going to pull out their wallets.
Then once you show the value you can really provide, you’ll get a specific percentage of customers climbing your ladder to buy your extra costly, but a lot more value-packed items.
Russell then presents the idea of a sales funnel. This is the online procedure you need to setup to have customers rise the degrees of your value ladder.
This is simply a quick introduction as remainder of the book goes into even more information about the approach and psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The following section is everything about communicating with your target market.
First, Russell discusses developing an Attractive Character.
This is everything about generating an online personality that will certainly draw in people to you and also assist you build a following.. These are your devoted fans who will certainly be the ones to rush out to get your products.
There are 4 aspects you require for an attractive character:
- Having a backstory
- The ability to talk in parables
- Being able to share your character defects
- Is a polarizing figure
Russell goes into detail concerning each as well as shares a number of instances to aid you to recognize what he means.
The second half of the chapter defines two of one of the most effective email marketing methods for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its function is to help you bond your brand-new leads with your attractive character. The crucial concept behind this series is to keep each email flexible and enjoyable.
By doing this your subscribers will intend to open up every one of your emails.
Russell shares one of the 5 email soap opera sequences that he utilizes, and also he explains his thinking behind each email so you can adjust them to your very own series.
The following email strategy is the Daily Seinfeld Sequence. These are the e-mails you are required to be sending to preserve your relationship with your subscribers.
Because if you do not communicate with your list regularly, they are going to forget about you and your future advertising and marketing efforts will certainly be reduced in effectiveness.
What makes the daily Seinfeld emails work is that they are amusing. So each email is 10% material as well as 90% amusement. Begin doing this as well as you will see your open rates, click rates, and also discussions drastically increase.
Section 3: “Funnelology”
The third section of DotCom Secrets is all about funnel basics and also the approaches behind a successful funnel.
One of the important factors that Russell stresses right here is that you shouldn’t go back to square one when producing a funnel. It’s extremely most likely that individuals in your target audience have already created successful sales funnels. So leverage their experience when creating your very own.
To do this, Russell highlights the 5 elements of any successful campaign, and he educates you how to reverse engineer your rival’s funnels.
Next off, Russell goes into the 7 phases of a funnel.
Here’s a quote from Russell that highlights why you need to comprehend each stage:
” The real difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my greatest takeaways in this section was the value of establishing a pre-frame. To optimize your success, you need to effectively establish your site visitor’s frame of mind before every step of your sales funnel.
To do this, you will be required to understand your website traffic’s temperature level so you can develop the correct pre-frame bridge.
Then you need to qualify your subscribers, buyers as well as your VIP customers (the spendthrifts!).
Understanding (as well as applying) all these actions will certainly assist you get the value possible from each customer, while likewise providing them optimal value.
The tail end of this section, Russell discusses the twenty-three building blocks of a funnel. He likens creating a funnel to playing with a set of lego blocks.
So producing a funnel for your organisation is a matter of mixing and also matching the different blocks together.
Section 4: Funnels as well as Scripts
Section 4 is the real treasure of the book. This is where Russell goes into detail regarding some of his best sales funnels.
We discover the psychology he utilizes behind each funnel as well as just how they work. After that, most useful of all, he provides you with fill in the blank themes so you can execute each funnel for your own business.
He likewise goes over the certain guidelines he makes use of for structuring the ideal One Time Offer (OTO). This is important due to the fact that the OTO’s are where you actually make the true benefit from your funnel.
The seven funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based upon Russell’s very own real-world experience with them.
For instance, the Two Step- Free plus shipping funnel is the specific very same funnel he makes use of to offer DotCom Secrets (and also ClickFunnels) himself.
It’s sort of funny. He constructed a funnel to market ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is primarily a brief ad for ClickFunnels. As discussed earlier, it’s the software application for developing the sorts of sales funnels that Russell has been showing you in guide.
So … Should I Read It?
If you have actually been interested sufficiently to read this much, then this book is for you.
If you currently are or will in the future be selling points and also locating clients/customers from the internet (i.e., basically all organisations), then the solution is an unfaltering YES. Yes, this book is for you. If you read nothing else before you begin offering online, read this book.
Russell Brunson’s insight isn’t constrained to living in between the covers of DotCom Secrets either.
He also offers links to free digital resources that help visitors internalize and also act upon the ideas provided in the book.
Jam-packed with extremely consumable graphics, funnel plans, sales scripts, and also evergreen approaches, this publication has become a (dog-eared) staple of the miniature collection of business books I keep on a rack alongside my workdesk.
Best of all, you can get a cost-free copy (just pay shipping) straight from Russell Brunson at the web link listed below. He’s not going to be offering this book for free permanently, so make certain you claim your duplicate before they are all gone– or before he starts charging what this book is actually worth.
It deserves keeping in mind that Brunson isn’t handing out a PDF or an electronic copy of his remarkable book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the photos, as well as highlight crucial passages.
The Bottom Line
The bottom line is that DotCom Secrets is remarkable. It is all details as well as no frills. The writing style is succinct as well as organized and also the accompanying graphics are very easy to understand as well as are “engineered for immediate recall.”
This book is an useful tool. Marketing as well as sales in digital spaces can appear so frustrating. There are numerous moving pieces and also variables that a book like DotCom Secrets that makes sense of the madness in such a practical method truly stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Dotcom Secrets Book Free Download. If you’re interested to get a copy, click here to obtain your free copy.