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Dotcom Secrets Book Summary – A Comprehensive Dotcom Secrets Review

A Comprehensive Dotcom Secrets Review – Dotcom Secrets Book Summary

Welcome to my review of Dotcom Secrets – Dotcom Secrets Book Summary

DotCom Secrets is a comprehensive crash course in online marketing. It’s the end result of Russell Brunson’s 10+ years of building his very own multimillion-dollar businesses online and his experience aiding thousands of other individuals build successful business.

If you have actually spent any amount of time in the world of internet marketing, then you’ve probably come across Russell before. He’s authored a couple of books already as well as has built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.

If you intend to be successful marketing online, you ought to most definitely check out ClickFunnels. They make it very easy to try before you buy with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It has plenty of actual, actionable actions for building and growing any firm online. No tricks, no fluff.

Why DotCom Secrets?

Given the abovementioned facts about consumer habits and also the general direction of advertising and marketing and also business, understanding and mastering marketing in the digital space has ended up being crucial.

Business that wish to make it through, expand, and grow currently and also right into the future has to recognize exactly how to reach as well as offer to people over the internet.

It’s that simple.

Just because the sale takes place in digital space, or at least partially in digital space, does not mean you need to reassess every little thing you learn about sales and selling. Much of the tried and true sales principles that have been utilized since companies first existed are still being utilized effectively, but they are being combined and intermixed to optimum effect for the digital frontier.

From crossover sales to selling on-line one-for-one, there are several one-of-a-kind tools, strategies, and also methods specific to the online landscape that build on essential sales concepts.

This mix of the old and the brand-new is at the foundation of what comprises internet marketing as we understand it today, as well as it is the emphasis of Russell Brunson’s DotCom Secrets.

If you intend to succeed online, you need to know what these strategies are and also how to use them.

Russell Brunson didn’t invent the majority of the strategies as well as techniques in the book, nor does he claim to. You can locate informative products that in a similar way describe a lot of the subjects he provides in DotCom Secrets.

None of these various other products, however, present the info in such an easy-to-follow format as DotCom Secrets. In many cases they also don’t take such a holistic approach.

In DotCom Secrets, Brunson intertwines all the small details that make up a successful online business, while additionally making sure the viewers never ever loses sight of the big picture: rapid organisation development.

Not just does he break down how current businesses effectively market and also offer their products online, he supplies a step-by-step plan for you to duplicate it within your own company. It has been my experience that this is the area where several comparable guides most importantly fail. They concentrate on theory and also fail on actionable info.

In other words, if you intend to discover just how to sell online– be it physical products, electronic products, training, or in-person services– you merely HAVE to read this book.


A look inside DotCom Secrets

Section 1: Ladders and also Funnels

To begin the book Russell introduces you to the idea of the value ladder. This is a visual mapping of all the products/services you can supply to your desired client, in rising order of price.

Preferably, you wish to offer people your best, most costly product right? Yet it’s not likely somebody would purchase that from you if they really did not know who you were yet.

With a value ladder, you can supply something to individuals at a reduced price point, where they are more willing to pull out their wallets.

Then when you demonstrate the value you can in fact offer, you’ll get a certain percent of buyers climbing up your ladder to acquire your much more expensive, however a lot more value-packed products.

Russell then introduces the idea of a sales funnel. This is the on-line process you need to setup to have consumers rise the degrees of your value ladder.

This is just a quick introduction as remainder of the book enters into more information concerning the technique and also psychology for developing out your sales funnels.

Section 2: Your Communication Funnel

The following section is everything about interacting with your audience.

First, Russell talks about creating an Attractive Character.

This is everything about thinking of an on-line persona that will certainly bring in people to you as well as help you build a following.. These are your devoted followers who will be the ones to rush out to get your items.

There are 4 elements you need for an attractive character:


  • Having a backstory
  • The capability to speak in parables
  • Being able to share your character defects
  • Is a polarizing figure

Russell goes into detail about each as well as shares several examples to aid you to recognize what he implies.

The 2nd half of the chapter describes 2 of one of the most effective email marketing approaches for keeping your list engaged.

The very first is called the Soap Opera Sequence. Its purpose is to help you bond your new leads with your attractive character. The essential suggestion behind this sequence is to keep each e-mail flexible and entertaining.

By doing this your subscribers will wish to open every one of your e-mails.

Russell shares one of the 5 e-mail soap opera sequences that he utilizes, as well as he describes his thinking behind each e-mail so you can adjust them to your own sequence.

The following email method is the Daily Seinfeld Sequence. These are the emails you are required to be sending out to preserve your relationship with your subscribers.

Due to the fact that if you don’t communicate with your list on a regular basis, they are going to forget about you and also your future advertising and marketing initiatives will certainly lower in effectiveness.

What makes the everyday Seinfeld e-mails work is that they are enjoyable. So each e-mail is 10% material and also 90% amusement. Start doing this and also you will see your open rates, click rates, and also discussions significantly be enhanced.

Section 3: “Funnelology”

The 3rd section of DotCom Secrets is everything about funnel basics and also the techniques behind an effective funnel.

Among the essential factors that Russell emphasizes below is that you should not start from scratch when creating a funnel. It’s very most likely that people in your target audience have already developed effective sales funnels. So take advantage of their experience when producing your very own.

To do this, Russell highlights the 5 aspects of any effective campaign, as well as he instructs you exactly how to reverse engineer your rival’s funnels.

Next, Russell goes into the 7 phases of a funnel.

Here’s a quote from Russell that highlights why you need to understand each phase:

” The real difference between having a six-, seven-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

One of my greatest takeaways in this section was the value of establishing a pre-frame. To maximize your success, you need to appropriately set your visitor’s state of mind before every step of your sales funnel.

To do this, you will need to know your web traffic’s temperature level so you can create the appropriate pre-frame bridge.

After that you need to qualify your subscribers, purchasers and also your VIP buyers (the spendthrifts!).

Recognizing (as well as implementing) all these actions will certainly assist you get the value possible from each client, while likewise providing them maximum value.

The last part of this section, Russell reviews the twenty-three building blocks of a funnel. He compares producing a funnel to playing with a collection of lego blocks.

So developing a funnel for your business is a matter of mixing and matching the various blocks with each other.

Section 4: Funnels as well as Scripts

Section four is the genuine treasure of the book. This is where Russell goes into detail about a few of his best sales funnels.

We discover the psychology he uses behind each funnel as well as exactly how they function. Then, most helpful of all, he supplies you with fill in the blank layouts so you can execute each funnel for your very own company.

He likewise goes over the certain guidelines he makes use of for structuring the best One Time Offer (OTO). This is very important due to the fact that the OTO’s are where you really make the true benefit from your funnel.

The 7 funnels he goes into are the:

  • Two Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, 3 Step Application Funnel

These funnels are based on Russell’s own real-world experience with them.

As an example, the Two Step- Free plus shipping funnel is the precise very same funnel he utilizes to market DotCom Secrets (as well as ClickFunnels) himself.

It’s type of amusing. He built a funnel to sell ClickFunnels, making use of ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is basically a brief ad for ClickFunnels. As pointed out earlier, it’s the software for developing the sorts of sales funnels that Russell has actually been showing you in guide.

So … Should I Read It?

If you have actually been interested sufficiently to read this much, then this book is for you.


If you currently are or will in the future be marketing points as well as discovering clients/customers from the web (i.e., virtually all organisations), then the answer is an unwavering YES. Yes, this book is for you. If you read nothing else before you start marketing online, read this book.


Russell Brunson’s insight isn’t constrained to living in between the covers of DotCom Secrets either.


He additionally offers links to complimentary digital resources that help visitors internalize and act upon the ideas offered in the book.


Jam-packed with very palatable graphics, funnel blueprints, sales scripts, as well as evergreen methods, this book has actually come to be a (dog-eared) staple of the small library of business books I keep on a rack alongside my desk.


Best of all, you can obtain a cost-free copy (simply pay shipping) straight from Russell Brunson at the web link listed below. He’s not going to be providing this book free of charge permanently, so see to it you claim your duplicate prior to they are all gone– or before he begins charging what this book is truly worth.


It’s worth noting that Brunson isn’t distributing a PDF or an electronic copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the photos, and also highlight crucial passages.


The Bottom Line


The bottom line is that DotCom Secrets is remarkable. It is all info as well as no frills. The writing style is succinct as well as structured and the accompanying graphics are super easy to understand and are “crafted for instantaneous recall.”

This book is an useful tool. Advertising and marketing and also sales in digital spaces can appear so overwhelming. There are a lot of moving pieces and also variables that a book like DotCom Secrets that makes sense of the insanity in such an useful means truly stands apart from the crowd.

Thank you for reading my review of Dotcom Secrets – Dotcom Secrets Book Summary. If you’re interested to get a copy, click here to obtain your free copy.


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