A Comprehensive Dotcom Secrets Review – Dotcom Secrets Free Book
Welcome to my review of Dotcom Secrets – Dotcom Secrets Free Book
DotCom Secrets is a thorough crash course in web marketing. It’s the culmination of Russell Brunson’s 10+ years of building his very own multimillion-dollar companies online and also his experience helping thousands of other people build effective firms.
If you have actually spent any quantity of time in the world of internet marketing, then you’ve probably heard of Russell before. He’s authored a few books already and also has actually built the fastest-growing non-venture-capital-backed SaaS company– ClickFunnels.
If you intend to achieve success selling online, you need to definitely have a look at ClickFunnels. They make it easy to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has plenty of actual, actionable steps for building as well as expanding any firm online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts concerning consumer habits and the general direction of marketing as well as business, understanding and also grasping marketing in the digital space has actually ended up being vital.
Firms that wish to endure, grow, as well as prosper now and also into the future should comprehend how to reach as well as offer to individuals over the internet.
It’s that straightforward.
Even if the sale occurs in digital space, or at the very least partly in digital space, does not mean you need to reconsider whatever you learn about sales and also marketing. A number of the tried and true sales concepts that have actually been utilized since organisations first existed are still being utilized effectively, but they are being integrated as well as hybridized to optimal effect for the digital frontier.
From crossover sales to selling online one-for-one, there are numerous distinct tools, strategies, and also approaches specific to the online landscape that build on basic sales ideas.
This mix of the old as well as the brand-new is at the foundation of what constitutes online marketing as we understand it today, and also it is the focus of Russell Brunson’s DotCom Secrets.
If you want to achieve success online, you have to recognize what these methods are and how to use them.
Russell Brunson really did not invent most of the methods as well as methods in the book, neither does he declare to. You can locate informational products that in a similar way describe much of the subjects he provides in DotCom Secrets.
None of these other products, nevertheless, present the information in such an easy-to-follow format as DotCom Secrets. In most cases they additionally do not take such a holistic method.
In DotCom Secrets, Brunson intertwines all the small details that make up an effective on-line firm, while additionally making certain the reader never ever loses sight of the big picture: exponential business development.
Not only does he break down exactly how current businesses effectively market and also offer their items online, he offers a step-by-step blueprint for you to reproduce it within your own organisation. It has been my experience that this is the area where several comparable guides crucially fail. They concentrate on concept as well as fall short on actionable details.
In other words, if you wish to discover how to market online– be it physical products, digital products, coaching, or in-person services– you simply HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell presents you to the idea of the value ladder. This is a visual mapping of all the products/services you can offer to your desired client, in ascending order of price.
Ideally, you wish to sell people your finest, most costly item right? Yet it’s unlikely someone would certainly buy that from you if they really did not recognize who you were yet.
With a value ladder, you can offer something to individuals at a lower price point, where they are a lot more happy to take out their wallets.
Then when you demonstrate the value you can in fact supply, you’ll get a particular percent of buyers going up your ladder to purchase your extra costly, however much more value-packed products.
Russell after that introduces the concept of a sales funnel. This is the online process you need to setup to have customers rise the degrees of your value ladder.
This is simply a quick introduction as remainder of the book goes into more detail about the technique and psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The following section is all about communicating with your audience.
First, Russell discusses developing an Attractive Character.
This is everything about developing an on-line persona that will certainly attract individuals to you and also aid you build a following.. These are your dedicated followers who will be the ones to hurry out to get your products.
There are 4 components you need for an attractive character:
- Having a backstory
- The capability to speak in parables
- Being able to share your character imperfections
- Is a polarizing figure
Russell goes into detail regarding each as well as shares numerous instances to help you to comprehend what he means.
The 2nd half of the chapter defines 2 of one of the most effective email marketing methods for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its function is to help you bond your new leads with your attractive character. The essential concept behind this series is to keep each email open-ended as well as entertaining.
By doing this your subscribers will intend to open up each of your e-mails.
Russell shares one of the 5 e-mail soap opera sequences that he utilizes, and he describes his thinking behind each email so you can adjust them to your own series.
The following e-mail strategy is the Daily Seinfeld Sequence. These are the e-mails you need to be sending out to maintain your connection with your subscribers.
Since if you don’t connect with your list on a regular basis, they are going to forget about you as well as your future advertising efforts will be reduced in effectiveness.
What makes the everyday Seinfeld e-mails work is that they are entertaining. So each e-mail is 10% content and 90% entertainment. Begin doing this and also you will see your open rates, click rates, and discussions drastically be boosted.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is all about funnel basics and the methods behind an effective funnel.
Among the essential points that Russell stresses below is that you should not start from scratch when producing a funnel. It’s extremely most likely that people in your target audience have actually already developed effective sales funnels. So leverage their experience when producing your very own.
To do this, Russell highlights the 5 aspects of any kind of effective campaign, as well as he educates you just how to reverse engineer your rival’s funnels.
Next, Russell enters into the 7 phases of a funnel.
Right here’s a quote from Russell that highlights why you need to understand each phase:
” The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my largest takeaways in this section was the value of establishing a pre-frame. To optimize your success, you need to properly establish your site visitor’s frame of mind before every step of your sales funnel.
To do this, you will be required to know your web traffic’s temperature level so you can produce the proper pre-frame bridge.
Then you need to qualify your subscribers, purchasers and also your VIP buyers (the big spenders!).
Comprehending (and executing) all these actions will assist you get the value possible from each customer, while likewise supplying them optimal value.
The last part of this section, Russell looks at the twenty-three building blocks of a funnel. He likens developing a funnel to having fun with a set of lego blocks.
So creating a funnel for your organisation is a matter of mixing and matching the different blocks together.
Section 4: Funnels and Scripts
Section four is the actual gem of the book. This is where Russell explains about some of his best sales funnels.
We find out the psychology he uses behind each funnel and exactly how they function. Then, most handy of all, he offers you with fill in the blank design templates so you can execute each funnel for your own organisation.
He additionally looks at the particular rules he makes use of for structuring the best One Time Offer (OTO). This is important since the OTO’s are where you actually make the true benefit from your funnel.
The seven funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based on Russell’s own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the exact same funnel he uses to market DotCom Secrets (and ClickFunnels) himself.
It’s sort of amusing. He developed a funnel to sell ClickFunnels, utilizing ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a short ad for ClickFunnels. As mentioned previously, it’s the software program for developing the kinds of sales funnels that Russell has actually been educating you in the book.
So … Should I Read It?
If you’ve been interested sufficiently to read this far, then this book is for you.
If you currently are or will in the future be marketing points as well as finding clients/customers from the internet (i.e., practically all businesses), then the answer is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else before you start offering online, read this book.
Russell Brunson’s insight isn’t confined to living between the covers of DotCom Secrets either.
He also gives links to free electronic resources that help visitors internalize as well as act on the ideas provided in the book.
Loaded with highly consumable graphics, funnel plans, sales scripts, and also evergreen techniques, this book has ended up being a (dog-eared) staple of the small collection of business books I go on a rack beside my desk.
Most importantly, you can get a free copy (just pay shipping) straight from Russell Brunson at the web link listed below. He’s not going to be giving this book absolutely free for life, so make sure you claim your copy before they are all gone– or before he begins charging what this book is really worth.
It’s worth keeping in mind that Brunson isn’t distributing a PDF or an electronic copy of his outstanding book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the images, and also highlight crucial passages.
The Bottom Line
The bottom line is that DotCom Secrets is awesome. It is all info and no frills. The writing style is concise as well as organized and the accompanying graphics are incredibly understandable as well as are “crafted for instantaneous recall.”
This book is a beneficial tool. Advertising and also sales in digital spaces can seem so frustrating. There are many moving pieces as well as variables that a book like DotCom Secrets that makes sense of the chaos in such a practical means actually stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Dotcom Secrets Free Book. If you’re interested to get a copy, click here to obtain your free copy.