A Comprehensive Dotcom Secrets Review – Dotcom Secrets Free Ebook
Welcome to my review of Dotcom Secrets – Dotcom Secrets Free Ebook
DotCom Secrets is a comprehensive crash course in internet marketing. It’s the conclusion of Russell Brunson’s 10+ years of developing his very own multimillion-dollar companies online as well as his experience assisting thousands of other individuals build effective companies.
If you have actually spent any amount of time in the world of web marketing, then you’ve probably heard of Russell before. He’s authored a few books already as well as has actually developed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you wish to be successful selling online, you should absolutely look into ClickFunnels. They make it simple to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It contains real, workable actions for building and also expanding any business online. No gimmicks, no fluff.
Why DotCom Secrets?
Given the previously mentioned facts concerning consumer habits as well as the general direction of marketing and also commerce, understanding as well as grasping selling in the digital space has come to be necessary.
Firms that want to endure, expand, and also grow currently and also into the future should recognize how to reach and also market to people online.
It’s that easy.
Even if the sale takes place in digital space, or at the very least partially in digital space, does not imply you are required to reassess every little thing you know about sales as well as marketing. Many of the tried and true sales concepts that have been used since businesses first existed are still being utilized successfully, however they are being integrated and hybridized to optimum result for the digital frontier.
From crossover sales to selling on-line one-for-one, there are several special tools, techniques, as well as methods specific to the on-line landscape that build on essential sales principles.
This blend of the old as well as the brand-new is at the foundation of what constitutes internet marketing as we know it today, and it is the focus of Russell Brunson’s DotCom Secrets.
If you intend to be successful online, you need to know what these strategies are as well as just how to utilize them.
Russell Brunson really did not invent a lot of the strategies as well as methods in the book, neither does he claim to. You can find informational products that in a similar way describe most of the topics he presents in DotCom Secrets.
None of these various other products, nonetheless, present the information in such an easy-to-follow format as DotCom Secrets. In many cases they likewise do not take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the small details that make up a successful online company, while likewise ensuring the visitor never forgets the big picture: exponential company growth.
Not just does he break down just how existing companies efficiently market and market their products online, he supplies a detailed blueprint for you to duplicate it within your very own business. It has been my experience that this is the area where numerous comparable guides crucially fall short. They focus on theory and also fail on actionable details.
Simply put, if you intend to learn how to market online– be it physical items, digital items, mentoring, or in-person services– you merely NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell presents you to the idea of the value ladder. This is a visual mapping of all the products/services you can provide to your dream client, in ascending order of price.
Ideally, you would love to offer people your finest, most expensive item right? Yet it’s not likely somebody would purchase that from you if they really did not know who you were yet.
With a value ladder, you can provide something to individuals at a lower price point, where they are a lot more ready to pull out their wallets.
After that once you demonstrate the value you can in fact provide, you’ll obtain a particular percentage of buyers going up your ladder to buy your much more expensive, yet a lot more value-packed products.
Russell after that introduces the concept of a sales funnel. This is the online process you require to setup to have customers ascend the degrees of your value ladder.
This is simply a quick intro as remainder of the book goes into even more detail regarding the technique and also psychology for developing out your sales funnels.
Section 2: Your Communication Funnel
The following section is everything about connecting with your audience.
First, Russell speaks about developing an Attractive Character.
This is everything about coming up with an online persona that will certainly draw in people to you as well as aid you build a following.. These are your faithful followers that will certainly be the ones to rush out to get your items.
There are 4 components you require for an attractive character:
- Having a backstory
- The capability to talk in parables
- Having the ability to share your character flaws
- Is a polarizing figure
Russell goes into detail concerning each as well as shares several examples to help you to recognize what he means.
The second half of the chapter defines two of the most effective email advertising techniques for keeping your list engaged.
The first is called the Soap Opera Sequence. Its purpose is to help you bond your brand-new leads with your attractive character. The essential concept behind this sequence is to keep each e-mail open-ended and amusing.
By doing this your subscribers will wish to open every one of your e-mails.
Russell shares one of the 5 e-mail soap opera sequences that he utilizes, and also he explains his thinking behind each e-mail so you can adapt them to your own sequence.
The following email approach is the Daily Seinfeld Sequence. These are the emails you need to be sending to maintain your relationship with your subscribers.
Since if you don’t interact with your list on a regular basis, they are going to forget about you as well as your future advertising efforts will decrease in performance.
What makes the daily Seinfeld e-mails work is that they are amusing. So each email is 10% content as well as 90% enjoyment. Begin doing this and also you will certainly see your open rates, click rates, and discussions considerably increase.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is all about funnel principles and also the strategies behind a successful funnel.
Among the crucial points that Russell emphasizes below is that you shouldn’t go back to square one when producing a funnel. It’s extremely most likely that people in your target audience have actually already created successful sales funnels. So leverage their experience when producing your very own.
To do this, Russell highlights the 5 elements of any successful campaign, and he teaches you just how to reverse engineer your rival’s funnels.
Next off, Russell enters into the 7 phases of a funnel.
Right here’s a quote from Russell that highlights why you need to understand each phase:
” The real difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my biggest takeaways in this section was the importance of establishing a pre-frame. To maximize your success, you need to properly establish your visitor’s state of mind before every action of your sales funnel.
To do this, you will need to know your website traffic’s temperature so you can develop the proper pre-frame bridge.
After that you need to qualify your subscribers, purchasers as well as your VIP buyers (the spendthrifts!).
Comprehending (as well as implementing) all these actions will certainly assist you get the value possible from each customer, while also delivering them optimal value.
The last part of this section, Russell looks at the twenty-three building blocks of a funnel. He likens creating a funnel to having fun with a set of lego blocks.
So creating a funnel for your company is a matter of mixing as well as matching the various blocks together.
Section 4: Funnels as well as Scripts
Section four is the actual treasure of the book. This is where Russell goes into detail regarding several of his best sales funnels.
We find out the psychology he makes use of behind each funnel as well as how they function. Then, most practical of all, he offers you with fill in the blank layouts so you can implement each funnel for your own organisation.
He additionally discusses the specific guidelines he uses for structuring the excellent One Time Offer (OTO). This is important since the OTO’s are where you truly make real profit from your funnel.
The 7 funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based on Russell’s own real-world experience with them.
For instance, the Two Step- Free plus shipping funnel is the specific same funnel he utilizes to sell DotCom Secrets (and also ClickFunnels) himself.
It’s sort of amusing. He built a funnel to sell ClickFunnels, utilizing ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is essentially a short promotion for ClickFunnels. As discussed earlier, it’s the software for creating the sorts of sales funnels that Russell has been instructing you in the book.
So … Should I Read It?
If you have actually been interested sufficiently to read this much, then this book is for you.
If you presently are or will in the future be selling things as well as discovering clients/customers from the net (i.e., essentially all businesses), then the response is an unfaltering YES. Yes, this book is for you. If you read absolutely nothing else before you begin marketing online, read this book.
Russell Brunson’s understanding isn’t confined to living between the covers of DotCom Secrets either.
He likewise gives links to cost-free electronic sources that assist viewers internalize as well as act on the concepts presented in the book.
Jam-packed with very palatable graphics, funnel blueprints, sales scripts, and evergreen techniques, this publication has come to be a (dog-eared) staple of the small collection of business books I keep on a shelf beside my workdesk.
Most importantly, you can obtain a complimentary copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be providing this book totally free permanently, so make certain you claim your copy prior to they are all gone– or before he begins charging what this book is truly worth.
It deserves noting that Brunson isn’t distributing a PDF or a digital copy of his fantastic book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the pictures, as well as highlight important passages.
The Bottom Line
The bottom line is that DotCom Secrets is incredible. It is all details and also no frills. The writing style is concise and also structured and the accompanying graphics are super understandable and are “engineered for instantaneous recall.”
This book is an important tool. Advertising and marketing and sales in digital spaces can appear so overwhelming. There are numerous moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such a practical method actually stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Dotcom Secrets Free Ebook. If you’re interested to get a copy, click here to obtain your free copy.