A Comprehensive Dotcom Secrets Review – Dotcom Secrets Free Ebook Download
Welcome to my review of Dotcom Secrets – Dotcom Secrets Free Ebook Download
DotCom Secrets is an extensive crash course in online marketing. It’s the end result of Russell Brunson’s 10+ years of developing his own multimillion-dollar companies online and also his experience aiding thousands of other people develop effective companies.
If you’ve spent any amount of time in the world of online marketing, then you have actually most likely come across Russell before. He’s authored a few books already and has actually built the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.
If you wish to succeed selling online, you should definitely take a look at ClickFunnels. They make it simple to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has lots of actual, workable actions for building and growing any kind of company online. No tricks, no fluff.
Why DotCom Secrets?
Given the abovementioned facts regarding customer habits and also the basic direction of marketing as well as business, understanding and mastering selling in the digital space has become essential.
Firms that want to survive, expand, and prosper now and into the future should comprehend exactly how to reach and also offer to people over the internet.
It’s that easy.
Even if the sale happens in digital space, or at least partially in digital space, doesn’t mean you need to reconsider whatever you learn about sales and also marketing. Most of the tried and true sales concepts that have actually been made use of since businesses first existed are still being used properly, yet they are being combined as well as intermixed to ideal impact for the digital frontier.
From crossover sales to selling on-line one-for-one, there are numerous special tools, techniques, and also approaches specific to the online landscape that build on fundamental sales concepts.
This blend of the old as well as the new is at the foundation of what constitutes internet marketing as we know it today, and also it is the focus of Russell Brunson’s DotCom Secrets.
If you wish to succeed online, you have to recognize what these methods are and just how to use them.
Russell Brunson really did not invent a lot of the strategies as well as techniques in the book, neither does he assert to. You can find educational products that in a similar way detail a lot of the subjects he provides in DotCom Secrets.
None of these other products, nevertheless, present the details in such an easy-to-follow style as DotCom Secrets. In most cases they likewise do not take such a holistic approach.
In DotCom Secrets, Brunson links all the little information that make up an effective on-line business, while additionally making certain the reader never ever loses sight of the big picture: exponential organisation development.
Not only does he break down how current businesses efficiently market and market their products online, he gives a step-by-step blueprint for you to replicate it within your own company. It has actually been my experience that this is the location where numerous comparable guides most importantly fall short. They concentrate on theory as well as fail on actionable details.
In short, if you wish to discover exactly how to market online– be it physical items, electronic items, training, or in-person services– you merely NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell presents you to the concept of the value ladder. This is a visual mapping of all the products/services you can offer to your desired customer, in rising order of price.
Preferably, you would love to offer people your best, most pricey product right? But it’s unlikely someone would certainly buy that from you if they didn’t know who you were yet.
With a value ladder, you can use something to individuals at a lower price point, where they are more going to pull out their wallets.
Then once you show the value you can in fact supply, you’ll obtain a particular percentage of buyers climbing up your ladder to purchase your extra expensive, but more value-packed items.
Russell after that presents the principle of a sales funnel. This is the online process you need to setup to have consumers rise the degrees of your value ladder.
This is simply a quick intro as rest of the book goes into even more detail regarding the approach and psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The next section is everything about connecting with your target market.
First, Russell discusses developing an Attractive Character.
This is everything about developing an on-line persona that will attract people to you and also aid you build a following.. These are your faithful fans that will certainly be the ones to rush out to get your items.
There are 4 elements you need for an attractive character:
- Having a backstory
- The capability to speak in parables
- Having the ability to share your character defects
- Is a polarizing figure
Russell goes into detail regarding each as well as shares a number of instances to assist you to comprehend what he suggests.
The 2nd half of the chapter describes 2 of the most efficient e-mail advertising and marketing approaches for keeping your list engaged.
The first is called the Soap Opera Sequence. Its function is to help you bond your brand-new leads with your attractive character. The crucial idea behind this sequence is to keep each e-mail flexible and amusing.
By doing this your subscribers will certainly intend to open up every one of your e-mails.
Russell shares one of the 5 e-mail soap opera sequences that he utilizes, as well as he discusses his thinking behind each e-mail so you can adjust them to your own series.
The next e-mail strategy is the Daily Seinfeld Sequence. These are the emails you need to be sending out to keep your connection with your subscribers.
Because if you don’t communicate with your list on a regular basis, they are going to forget about you as well as your future advertising and marketing efforts will certainly decrease in performance.
What makes the daily Seinfeld emails work is that they are enjoyable. So each email is 10% web content and also 90% enjoyment. Start doing this and also you will certainly see your open rates, click rates, as well as conversations considerably be enhanced.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is all about funnel basics and the approaches behind a successful funnel.
One of the crucial factors that Russell emphasizes below is that you should not start from scratch when producing a funnel. It’s very likely that individuals in your target audience have already created successful sales funnels. So utilize their experience when producing your very own.
To do this, Russell highlights the 5 aspects of any type of successful campaign, as well as he educates you how to reverse engineer your rival’s funnels.
Next off, Russell goes into the 7 phases of a funnel.
Right here’s a quote from Russell that highlights why you need to understand each phase:
” The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my greatest takeaways in this section was the value of setting up a pre-frame. To optimize your success, you need to effectively establish your visitor’s frame of mind before every step of your sales funnel.
To do this, you will certainly need to recognize your traffic’s temperature level so you can develop the appropriate pre-frame bridge.
After that you need to qualify your subscribers, customers and your VIP buyers (the spendthrifts!).
Comprehending (as well as carrying out) all these actions will help you get the value possible from each subscriber, while also providing them optimal value.
The last part of this section, Russell looks at the twenty-three building blocks of a funnel. He likens creating a funnel to playing with a collection of lego blocks.
So producing a funnel for your organisation is a matter of mixing and also matching the various blocks together.
Section 4: Funnels as well as Scripts
Section four is the actual gem of the book. This is where Russell goes into detail concerning a few of his ideal sales funnels.
We discover the psychology he uses behind each funnel and also how they function. After that, most helpful of all, he provides you with fill in the blank layouts so you can execute each funnel for your very own organisation.
He also discusses the specific rules he utilizes for structuring the excellent One Time Offer (OTO). This is essential due to the fact that the OTO’s are where you really make real benefit from your funnel.
The 7 funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based on Russell’s own real-world experience with them.
For instance, the Two Step- Free plus shipping funnel is the precise very same funnel he utilizes to sell DotCom Secrets (and also ClickFunnels) himself.
It’s type of amusing. He built a funnel to market ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is basically a short ad for ClickFunnels. As mentioned previously, it’s the software program for developing the sorts of sales funnels that Russell has actually been showing you in the book.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will certainly in the future be offering points and also discovering clients/customers from the internet (i.e., practically all companies), then the answer is a wholehearted YES. Yes, this book is for you. If you read absolutely nothing else before you start selling online, read this book.
Russell Brunson’s insight isn’t confined to living in between the covers of DotCom Secrets either.
He also provides links to totally free electronic resources that aid readers internalize and also act upon the concepts presented in the book.
Packed with very palatable graphics, funnel blueprints, sales scripts, and evergreen techniques, this book has become a (dog-eared) staple of the small library of business books I go on a rack next to my workdesk.
Best of all, you can obtain a free copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be providing this book completely free for life, so see to it you claim your duplicate before they are all gone– or before he begins charging what this book is really worth.
It’s worth noting that Brunson isn’t distributing a PDF or an electronic copy of his fantastic book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the pictures, and highlight vital passages.
The Bottom Line
The bottom line is that DotCom Secrets is amazing. It is all information and also no frills. The writing style is concise as well as structured as well as the accompanying graphics are extremely understandable and also are “crafted for instant recall.”
This book is a valuable tool. Marketing and sales in digital spaces can seem so frustrating. There are many moving pieces and variables that a book like DotCom Secrets that makes sense of the madness in such a valuable means really stands apart from the crowd.
Thank you for reading my review of Dotcom Secrets – Dotcom Secrets Free Ebook Download. If you’re interested to get a copy, click here to obtain your free copy.