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Dotcom Secrets Review – A Comprehensive Dotcom Secrets Review

A Comprehensive Dotcom Secrets Review – Dotcom Secrets Review

Welcome to my review of Dotcom Secrets – Dotcom Secrets Review

DotCom Secrets is a comprehensive crash course in internet marketing. It’s the culmination of Russell Brunson’s 10+ years of building his very own multimillion-dollar businesses online and his experience helping thousands of other individuals develop effective business.

If you’ve spent any quantity of time in the world of internet marketing, then you’ve most likely become aware of Russell before. He’s authored a couple of books already and also has developed the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.

If you want to succeed marketing online, you ought to definitely look into ClickFunnels. They make it simple to try before you buy with a 14 day free trial.

Brunson is the real deal, and so is DotCom Secrets It has lots of actual, workable steps for building and also growing any kind of business online. No gimmicks, no fluff.

Why DotCom Secrets?

Given the abovementioned facts concerning consumer behavior and also the general direction of advertising and marketing and also commerce, understanding and grasping selling in the digital space has become important.

Companies that wish to survive, expand, and also thrive currently as well as right into the future needs to comprehend exactly how to reach and also market to people online.

It’s that easy.

Just because the sale happens in digital space, or at the very least partly in digital space, does not suggest you are required to rethink everything you know about sales and also selling. Much of the tried and true sales concepts that have been utilized since companies first existed are still being utilized properly, but they are being incorporated and also hybridized to ideal impact for the digital frontier.

From crossover sales to offering on the internet one-for-one, there are a number of one-of-a-kind tools, methods, and also approaches specific to the online landscape that build on basic sales ideas.

This blend of the old and also the brand-new is at the foundation of what constitutes online marketing as we know it today, and it is the focus of Russell Brunson’s DotCom Secrets.

If you wish to succeed online, you need to understand what these techniques are and how to use them.

Russell Brunson didn’t invent the majority of the strategies and also methods in the book, neither does he claim to. You can find educational products that similarly outline a lot of the topics he provides in DotCom Secrets.

None of these various other products, nonetheless, present the information in such an easy-to-follow format as DotCom Secrets. Oftentimes they additionally do not take such a holistic strategy.

In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online company, while likewise making sure the reader never ever loses sight of the big picture: rapid organisation growth.

Not just does he break down how current businesses successfully market and also sell their products online, he provides a detailed blueprint for you to reproduce it within your very own business. It has been my experience that this is the area where many similar guides most importantly fail. They concentrate on concept and also fall short on actionable info.

Simply put, if you wish to find out just how to sell online– be it physical products, electronic products, coaching, or in-person services– you merely NEED TO read this book.


A look inside DotCom Secrets

Section 1: Ladders and Funnels

To start the book Russell introduces you to the idea of the value ladder. This is a visual mapping of all the products/services you can provide to your dream client, in rising order of price.

Preferably, you would love to sell individuals your best, most pricey item right? Yet it’s unlikely a person would purchase that from you if they didn’t know who you were yet.

With a value ladder, you can provide something to individuals at a lower price point, where they are a lot more going to pull out their wallets.

Then as soon as you show the value you can actually provide, you’ll obtain a particular portion of customers going up your ladder to purchase your a lot more pricey, but much more value-packed products.

Russell after that introduces the principle of a sales funnel. This is the on-line process you require to setup to have customers rise the degrees of your value ladder.

This is simply a quick introduction as rest of the book goes into even more detail concerning the technique as well as psychology for building out your sales funnels.

Section 2: Your Communication Funnel

The next section is all about interacting with your audience.

First, Russell talks about creating an Attractive Character.

This is everything about thinking of an on-line personality that will bring in individuals to you and also help you build a following.. These are your devoted fans that will be the ones to hurry out to get your products.

There are 4 elements you need for an attractive character:


  • Having a backstory
  • The ability to talk in parables
  • Being able to share your character defects
  • Is a polarizing figure

Russell explains about each and also shares a number of examples to assist you to recognize what he implies.

The 2nd half of the chapter explains two of one of the most effective e-mail advertising methods for keeping your list engaged.

The first is called the Soap Opera Sequence. Its objective is to assist you bond your brand-new leads with your attractive character. The essential concept behind this sequence is to keep each e-mail open-ended as well as enjoyable.

By doing this your subscribers will wish to open every one of your emails.

Russell shares one of the 5 email soap opera sequences that he makes use of, as well as he describes his thinking behind each e-mail so you can adjust them to your own sequence.

The next email technique is the Daily Seinfeld Sequence. These are the e-mails you need to be sending to maintain your connection with your subscribers.

Due to the fact that if you do not interact with your list regularly, they are going to forget about you as well as your future advertising efforts will certainly be reduced in performance.

What makes the day-to-day Seinfeld emails work is that they are enjoyable. So each email is 10% content and 90% amusement. Start doing this and you will certainly see your open rates, click rates, as well as discussions significantly increase.

Section 3: “Funnelology”

The 3rd section of DotCom Secrets is everything about funnel fundamentals and also the techniques behind a successful funnel.

One of the important points that Russell highlights here is that you shouldn’t go back to square one when developing a funnel. It’s extremely most likely that individuals in your target market have actually currently developed successful sales funnels. So take advantage of their experience when developing your very own.

To do this, Russell highlights the 5 elements of any kind of successful campaign, as well as he instructs you just how to reverse engineer your rival’s funnels.

Next off, Russell goes into the 7 phases of a funnel.

Below’s a quote from Russell that highlights why you need to comprehend each phase:

” The real difference between having a six-, seven-,  or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”

Among my greatest takeaways in this section was the importance of setting up a pre-frame. To maximize your success, you need to effectively establish your site visitor’s frame of mind before every action of your sales funnel.

To do this, you will be required to know your traffic’s temperature so you can create the appropriate pre-frame bridge.

After that you need to qualify your subscribers, purchasers as well as your VIP purchasers (the spendthrifts!).

Recognizing (as well as executing) all these actions will certainly assist you get the value possible from each customer, while additionally providing them maximum value.

The tail end of this section, Russell goes over the twenty-three building blocks of a funnel. He compares creating a funnel to playing with a set of lego blocks.

So developing a funnel for your company is a matter of mixing and matching the various blocks together.

Section 4: Funnels as well as Scripts

Section four is the real treasure of the book. This is where Russell explains about several of his finest sales funnels.

We learn the psychology he uses behind each funnel and just how they work. After that, most helpful of all, he supplies you with fill in the blank design templates so you can apply each funnel for your own business.

He also discusses the particular guidelines he utilizes for structuring the best One Time Offer (OTO). This is necessary due to the fact that the OTO’s are where you really make the true profit from your funnel.

The 7 funnels he goes into are the:

  • Two Step– Free plus Shipping Funnel
  • Self Liquidating Offer Funnel
  • Continuity Funnel
  • The Perfect Webinar Funnel
  • Invisible Funnel Webinar
  • Product Launch Funnel
  • High Ticket, 3 Step Application Funnel

These funnels are based on Russell’s very own real-world experience with them.

For example, the Two Step- Free plus shipping funnel is the specific very same funnel he utilizes to offer DotCom Secrets (and also ClickFunnels) himself.

It’s type of funny. He developed a funnel to market ClickFunnels, utilizing ClickFunnels.


Section 5: ClickFunnels

The last section of DotCom Secrets is essentially a short ad for ClickFunnels. As mentioned earlier, it’s the software for creating the kinds of sales funnels that Russell has actually been instructing you in guide.

So … Should I Read It?

If you’ve been interested sufficiently to read this far, then this book is for you.


If you currently are or will in the future be selling things and also locating clients/customers from the web (i.e., essentially all businesses), then the answer is a dedicated YES. Yes, this book is for you. If you read absolutely nothing else before you begin selling online, read this book.


Russell Brunson’s understanding isn’t restricted to living between the covers of DotCom Secrets either.


He additionally supplies web links to cost-free digital sources that aid readers internalize and act upon the concepts offered in the book.


Loaded with highly consumable graphics, funnel blueprints, sales scripts, as well as evergreen approaches, this publication has actually become a (dog-eared) staple of the miniature library of business books I keep a rack next to my workdesk.


Most importantly, you can get a complimentary copy (simply pay shipping) directly from Russell Brunson at the web link below. He’s not going to be providing this book completely free for life, so make sure you claim your duplicate prior to they are all gone– or before he begins charging what this book is really worth.


It deserves keeping in mind that Brunson isn’t giving away a PDF or a digital copy of his amazing book. It’s a physical copy that you can touch as well as hold. You can write in the margins, photocopy the images, and also highlight important passages.


The Bottom Line


The bottom line is that DotCom Secrets is remarkable. It is all details as well as no frills. The writing style is succinct and also organized and the accompanying graphics are incredibly easy to understand as well as are “engineered for immediate recall.”

This book is a beneficial tool. Marketing and sales in digital spaces can appear so frustrating. There are numerous moving pieces and also variables that a book like DotCom Secrets that understands the insanity in such a helpful way truly stands out from the crowd.

Thank you for reading my review of Dotcom Secrets – Dotcom Secrets Review. If you’re interested to get a copy, click here to obtain your free copy.


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