A Comprehensive Dotcom Secrets Review – Dotcomsecrets – Russell Brunson
Welcome to my review of Dotcom Secrets – Dotcomsecrets – Russell Brunson
DotCom Secrets is an extensive crash course in internet marketing. It’s the end result of Russell Brunson’s 10+ years of developing his very own multimillion-dollar companies online and his experience aiding countless other individuals build successful firms.
If you’ve spent any amount of time in the world of online marketing, then you have actually possibly heard of Russell before. He’s authored a couple of books already and has actually built the fastest-growing non-venture-capital-backed SaaS service– ClickFunnels.
If you want to achieve success selling online, you must absolutely check out ClickFunnels. They make it simple to try before you buy with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It’s full of actual, workable actions for building as well as expanding any business online. No tricks, no fluff.
Why DotCom Secrets?
Given the aforementioned facts regarding consumer habits as well as the basic direction of advertising and marketing as well as commerce, understanding as well as mastering selling in the digital space has become crucial.
Firms that wish to make it through, grow, as well as thrive currently and also into the future must understand exactly how to reach and offer to people online.
It’s that simple.
Even if the sale takes place in digital space, or at least partly in digital space, doesn’t suggest you need to reconsider everything you understand about sales and marketing. A number of the tried and true sales concepts that have actually been made use of since companies initially existed are still being made use of successfully, however they are being integrated and intermixed to optimum impact for the digital frontier.
From crossover sales to offering online one-for-one, there are a number of distinct tools, methods, and also techniques specific to the online landscape that build on essential sales ideas.
This blend of the old and the brand-new is at the foundation of what comprises web marketing as we understand it today, and it is the emphasis of Russell Brunson’s DotCom Secrets.
If you intend to succeed online, you need to understand what these techniques are as well as exactly how to utilize them.
Russell Brunson didn’t invent a lot of the approaches and also strategies in the book, nor does he claim to. You can find informational products that likewise lay out a number of the subjects he offers in DotCom Secrets.
None of these other products, nevertheless, present the info in such an easy-to-follow style as DotCom Secrets. Oftentimes they additionally don’t take such a holistic approach.
In DotCom Secrets, Brunson intertwines all the little information that comprise an effective online company, while additionally making certain the visitor never forgets the big picture: exponential organisation development.
Not only does he break down how existing companies efficiently market and also sell their products online, he offers a step-by-step plan for you to reproduce it within your very own business. It has been my experience that this is the area where several comparable guides most importantly fail. They concentrate on theory as well as fall short on actionable details.
Basically, if you want to discover exactly how to offer online– be it physical items, digital products, training, or in-person solutions– you simply HAVE to read this book.
A look inside DotCom Secrets
Section 1: Ladders and also Funnels
To begin the book Russell introduces you to the principle of the value ladder. This is a visual mapping of all the products/services you can offer to your dream client, in rising order of price.
Preferably, you would love to sell individuals your best, most pricey item right? Yet it’s not likely a person would purchase that from you if they really did not know who you were yet.
With a value ladder, you can provide something to people at a lower price point, where they are a lot more going to pull out their wallets.
After that when you show the value you can in fact supply, you’ll get a particular percentage of buyers climbing up your ladder to buy your much more costly, but more value-packed products.
Russell then introduces the principle of a sales funnel. This is the online process you require to setup to have customers ascend the levels of your value ladder.
This is simply a quick introduction as rest of the book enters into more detail concerning the method and also psychology for building out your sales funnels.
Section 2: Your Communication Funnel
The following section is all about communicating with your audience.
First, Russell talks about developing an Attractive Character.
This is all about generating an on-line personality that will certainly bring in individuals to you as well as help you build a following.. These are your devoted followers who will be the ones to rush out to purchase your items.
There are 4 elements you require for an attractive character:
- Having a backstory
- The capability to talk in parables
- Having the ability to share your character flaws
- Is a polarizing figure
Russell explains regarding each as well as shares numerous examples to aid you to comprehend what he suggests.
The 2nd half of the chapter defines two of one of the most efficient e-mail marketing methods for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its purpose is to aid you bond your new leads with your attractive character. The vital suggestion behind this sequence is to keep each email open-ended and also enjoyable.
By doing this your subscribers will WANT to open up every one of your emails.
Russell shares one of the 5 email soap opera sequences that he uses, and he clarifies his thinking behind each e-mail so you can adjust them to your very own sequence.
The following email approach is the Daily Seinfeld Sequence. These are the e-mails you need to be sending out to maintain your relationship with your subscribers.
Since if you do not communicate with your list regularly, they are going to forget about you and also your future advertising efforts will certainly decrease in effectiveness.
What makes the everyday Seinfeld emails work is that they are amusing. So each e-mail is 10% web content as well as 90% entertainment. Start doing this as well as you will see your open rates, click rates, and conversations significantly be boosted.
Section 3: “Funnelology”
The 3rd section of DotCom Secrets is all about funnel basics and the approaches behind an effective funnel.
One of the crucial factors that Russell stresses here is that you should not start from scratch when developing a funnel. It’s extremely most likely that individuals in your target audience have actually currently created successful sales funnels. So leverage their experience when producing your very own.
To do this, Russell highlights the 5 components of any effective campaign, and he instructs you how to reverse engineer your competitor’s funnels.
Next off, Russell enters into the 7 phases of a funnel.
Here’s a quote from Russell that highlights why you need to recognize each stage:
” The real difference between having a 6-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
One of my most significant takeaways in this section was the importance of setting up a pre-frame. To maximize your success, you need to effectively set your site visitor’s frame of mind prior to every step of your sales funnel.
To do this, you will need to understand your web traffic’s temperature so you can produce the appropriate pre-frame bridge.
Then you need to qualify your subscribers, buyers and also your VIP customers (the spendthrifts!).
Recognizing (as well as executing) all these steps will help you get the value possible from each subscriber, while additionally providing them optimal value.
The last part of this section, Russell looks at the twenty-three building blocks of a funnel. He likens creating a funnel to having fun with a collection of lego blocks.
So producing a funnel for your organisation is a matter of mixing and also matching the different blocks with each other.
Section 4: Funnels as well as Scripts
Section 4 is the genuine treasure of the book. This is where Russell explains about several of his ideal sales funnels.
We discover the psychology he makes use of behind each funnel as well as just how they work. Then, most valuable of all, he supplies you with fill in the blank layouts so you can apply each funnel for your own business.
He additionally looks at the specific rules he uses for structuring the excellent One Time Offer (OTO). This is necessary since the OTO’s are where you truly make the true benefit from your funnel.
The 7 funnels he goes into are the:
- 2 Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, Three Step Application Funnel
These funnels are based on Russell’s very own real-world experience with them.
For example, the Two Step- Free plus shipping funnel is the exact very same funnel he uses to market DotCom Secrets (and ClickFunnels) himself.
It’s sort of funny. He constructed a funnel to offer ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is essentially a brief promotion for ClickFunnels. As mentioned earlier, it’s the software application for creating the types of sales funnels that Russell has actually been showing you in the book.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you currently are or will certainly in the future be marketing points and locating clients/customers from the net (i.e., virtually all companies), then the solution is an unwavering YES. Yes, this book is for you. If you read absolutely nothing else before you begin marketing online, read this book.
Russell Brunson’s insight isn’t constrained to living in between the covers of DotCom Secrets either.
He also provides web links to complimentary electronic sources that aid visitors internalize as well as act on the principles presented in the book.
Packed with highly consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has come to be a (dog-eared) staple of the small library of business books I keep on a rack next to my workdesk.
Most importantly, you can obtain a totally free copy (simply pay shipping) straight from Russell Brunson at the link listed below. He’s not going to be giving this book totally free for life, so make certain you claim your duplicate before they are all gone– or before he begins charging what this book is truly worth.
It’s worth noting that Brunson isn’t handing out a PDF or an electronic copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, photocopy the pictures, and highlight crucial passages.
The Bottom Line
The bottom line is that DotCom Secrets is awesome. It is all details and also no frills. The writing style is succinct as well as organized and also the accompanying graphics are very understandable as well as are “crafted for instantaneous recall.”
This book is a beneficial tool. Advertising as well as sales in digital spaces can appear so frustrating. There are many moving pieces as well as variables that a book like DotCom Secrets that understands the chaos in such a helpful method truly stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – Dotcomsecrets – Russell Brunson. If you’re interested to get a copy, click here to obtain your free copy.