A Comprehensive Dotcom Secrets Review – The Dot Com Secrets
Welcome to my review of Dotcom Secrets – The Dot Com Secrets
DotCom Secrets is a comprehensive crash course in online marketing. It’s the end result of Russell Brunson’s 10+ years of developing his own multimillion-dollar businesses online and also his experience assisting countless other individuals build effective companies.
If you’ve spent any quantity of time in the world of internet marketing, then you have actually most likely become aware of Russell before. He’s authored a couple of books already and also has built the fastest-growing non-venture-capital-backed SaaS business– ClickFunnels.
If you intend to achieve success selling online, you ought to definitely take a look at ClickFunnels. They make it simple to try before you purchase with a 14 day free trial.
Brunson is the real deal, and so is DotCom Secrets It has plenty of actual, workable steps for building as well as expanding any kind of company online. No tricks, no fluff.
Why DotCom Secrets?
Given the aforementioned facts concerning consumer behavior and also the general direction of marketing and also business, understanding and understanding marketing in the digital space has ended up being essential.
Firms that intend to survive, grow, as well as grow currently and right into the future has to understand exactly how to reach and market to people online.
It’s that basic.
Just because the sale happens in digital space, or at least partly in digital space, does not suggest you need to reassess everything you understand about sales as well as selling. A number of the tried and true sales concepts that have been utilized since businesses first existed are still being made use of successfully, however they are being combined as well as hybridized to optimal effect for the digital frontier.
From crossover sales to offering on-line one-for-one, there are numerous special tools, techniques, as well as strategies specific to the on-line landscape that build on fundamental sales concepts.
This blend of the old and also the new is at the foundation of what comprises internet marketing as we understand it today, as well as it is the focus of Russell Brunson’s DotCom Secrets.
If you want to achieve success online, you need to know what these methods are and also how to utilize them.
Russell Brunson didn’t invent the majority of the strategies as well as techniques in the book, nor does he assert to. You can discover educational products that similarly describe a number of the topics he presents in DotCom Secrets.
None of these other products, nevertheless, present the details in such an easy-to-follow style as DotCom Secrets. In most cases they also do not take such a holistic approach.
In DotCom Secrets, Brunson links all the little information that make up a successful on-line company, while also making certain the viewers never forgets the big picture: exponential business growth.
Not just does he break down just how present organisations effectively market and market their products online, he gives a step-by-step blueprint for you to replicate it within your own organisation. It has actually been my experience that this is the location where lots of comparable guides crucially fall short. They concentrate on concept and also fail on workable info.
In other words, if you wish to discover just how to sell online– be it physical items, digital items, coaching, or in-person solutions– you simply NEED TO read this book.
A look inside DotCom Secrets
Section 1: Ladders and Funnels
To start the book Russell introduces you to the idea of the value ladder. This is a visual mapping of all the products/services you can offer to your desired client, in ascending order of price.
Preferably, you would like to sell people your ideal, most costly product right? However it’s not likely somebody would certainly buy that from you if they really did not recognize who you were yet.
With a value ladder, you can provide something to people at a reduced price point, where they are a lot more happy to take out their wallets.
After that as soon as you demonstrate the value you can in fact supply, you’ll obtain a specific percentage of purchasers climbing your ladder to buy your extra pricey, however much more value-packed items.
Russell then introduces the concept of a sales funnel. This is the online process you need to setup to have customers ascend the degrees of your value ladder.
This is just a quick introduction as rest of the book enters into more information regarding the strategy and psychology for constructing out your sales funnels.
Section 2: Your Communication Funnel
The next section is everything about interacting with your audience.
First, Russell talks about producing an Attractive Character.
This is all about generating an online persona that will attract people to you and also aid you build a following.. These are your faithful fans who will certainly be the ones to hurry out to get your products.
There are 4 components you need for an attractive character:
- Having a backstory
- The capability to speak in parables
- Having the ability to share your character flaws
- Is a polarizing figure
Russell explains concerning each as well as shares numerous examples to assist you to understand what he indicates.
The second half of the chapter defines 2 of the most reliable e-mail advertising techniques for keeping your list engaged.
The very first is called the Soap Opera Sequence. Its function is to assist you bond your new leads with your attractive character. The key suggestion behind this series is to keep each email flexible and enjoyable.
By doing this your subscribers will intend to open every one of your e-mails.
Russell shares one of the 5 e-mail soap opera sequences that he utilizes, and he clarifies his thinking behind each email so you can adjust them to your own series.
The next email method is the Daily Seinfeld Sequence. These are the emails you are required to be sending to keep your relationship with your subscribers.
Due to the fact that if you do not connect with your list often, they are going to forget about you and your future marketing efforts will decrease in performance.
What makes the daily Seinfeld e-mails work is that they are enjoyable. So each email is 10% material as well as 90% amusement. Start doing this as well as you will see your open rates, click rates, and conversations significantly be boosted.
Section 3: “Funnelology”
The third section of DotCom Secrets is everything about funnel fundamentals as well as the techniques behind a successful funnel.
Among the essential factors that Russell emphasizes here is that you shouldn’t go back to square one when producing a funnel. It’s very most likely that individuals in your target market have currently produced effective sales funnels. So take advantage of their experience when creating your own.
To do this, Russell highlights the 5 elements of any kind of effective campaign, and he teaches you just how to reverse engineer your competitor’s funnels.
Next, Russell enters into the 7 phases of a funnel.
Here’s a quote from Russell that highlights why you need to recognize each stage:
” The real difference between having a six-, 7-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line”
Among my biggest takeaways in this section was the value of establishing a pre-frame. To maximize your success, you need to properly establish your visitor’s frame of mind before every step of your sales funnel.
To do this, you will be required to understand your traffic’s temperature level so you can develop the appropriate pre-frame bridge.
Then you need to qualify your subscribers, purchasers and also your VIP purchasers (the big spenders!).
Comprehending (and also applying) all these actions will certainly aid you get the value possible from each client, while also delivering them maximum value.
The last part of this section, Russell discusses the twenty-three building blocks of a funnel. He compares creating a funnel to having fun with a collection of lego blocks.
So developing a funnel for your business is a matter of mixing and matching the different blocks together.
Section 4: Funnels and Scripts
Section 4 is the genuine treasure of the book. This is where Russell explains about some of his finest sales funnels.
We find out the psychology he utilizes behind each funnel as well as how they function. Then, most handy of all, he provides you with fill in the blank design templates so you can apply each funnel for your very own business.
He also reviews the specific guidelines he makes use of for structuring the perfect One Time Offer (OTO). This is important since the OTO’s are where you really make real profit from your funnel.
The 7 funnels he goes into are the:
- Two Step– Free plus Shipping Funnel
- Self Liquidating Offer Funnel
- Continuity Funnel
- The Perfect Webinar Funnel
- Invisible Funnel Webinar
- Product Launch Funnel
- High Ticket, 3 Step Application Funnel
These funnels are based upon Russell’s own real-world experience with them.
For instance, the Two Step- Free plus shipping funnel is the exact same funnel he utilizes to market DotCom Secrets (as well as ClickFunnels) himself.
It’s kind of amusing. He developed a funnel to sell ClickFunnels, making use of ClickFunnels.
Section 5: ClickFunnels
The last section of DotCom Secrets is primarily a short ad for ClickFunnels. As pointed out previously, it’s the software program for developing the kinds of sales funnels that Russell has actually been showing you in the book.
So … Should I Read It?
If you’ve been interested enough to read this far, then this book is for you.
If you presently are or will in the future be marketing things as well as discovering clients/customers from the internet (i.e., virtually all organisations), then the answer is an unwavering YES. Yes, this book is for you. If you read absolutely nothing else before you start selling online, read this book.
Russell Brunson’s understanding isn’t restricted to living between the covers of DotCom Secrets either.
He also provides web links to free electronic resources that help readers internalize as well as act on the principles provided in the book.
Loaded with extremely consumable graphics, funnel blueprints, sales scripts, as well as evergreen methods, this book has become a (dog-eared) staple of the mini collection of business books I keep a rack alongside my workdesk.
Best of all, you can get a cost-free copy (just pay shipping) directly from Russell Brunson at the web link listed below. He’s not going to be providing this book absolutely free forever, so make certain you claim your copy prior to they are all gone– or before he begins charging what this book is truly worth.
It’s worth keeping in mind that Brunson isn’t distributing a PDF or a digital copy of his impressive book. It’s a physical copy that you can touch and also hold. You can write in the margins, photocopy the photos, and also highlight essential passages.
The Bottom Line
The bottom line is that DotCom Secrets is outstanding. It is all info and no frills. The writing style is concise and organized as well as the accompanying graphics are extremely easy to understand as well as are “engineered for instant recall.”
This book is a beneficial tool. Advertising and also sales in digital spaces can seem so frustrating. There are a lot of moving pieces and also variables that a book like DotCom Secrets that makes sense of the insanity in such a helpful method actually stands out from the crowd.
Thank you for reading my review of Dotcom Secrets – The Dot Com Secrets. If you’re interested to get a copy, click here to obtain your free copy.